Top Staggering Video Marketing Statistics for the Year 2017

With the evolution of digital marketing, we continue to observe new more exciting trends. Most of these favors the concept of the video!

Listed below are some super quick and easy stats to help you know about the incredible benefits of video project. Your business can benefit a lot with YouTube advertisements, Snapchat videos and much more.

Video Marketing Statistics for the Year 2017

- The year is fantastic for YouTube. It enjoys over a billion users! This is almost one-third of all users of the World Wide Web users.

- Around 82 per cent of Twitter users, prefer watching video content on Twitter.

- 45% of people watch more than an hour on Facebook or YouTube videos a week.

- Videos of over 500 million hours are watched on YouTube on a daily basis.

- Around 87 per cent of internet marketers prefer using video content.

- Interestingly, more number of video content is uploaded in the span of thirty days as compared to the popular U.S. television networks have produced in last three decades.

- YouTube gets over 72 hours of videos uploaded in every one minute.

- 85% of the internet audience in the United States watches videos on the internet.

- About one-third of internet based activity is spent watching videos.

- The age group 25-34, also known millennial age group watches online videos the most. Reports have revealed that men spend 40 percent more time watching videos on the World Wide Web than women.

- 92 per cent of people who are ardent viewers of mobile video share videos with others.

- More than half of video content is viewed on responsive sites – mobile phones.

- Around 90% of Twitter video views occur on a mobile device.

- More than 10 million videos are viewed on Snapchat daily.

- Over two hundred million broadcasts have been created by Periscope users.

- Around 51 per cent of marketing professionals across the globe name video as the type of content that has the best ROI.

- Online marketers using video grow revenue to about 49 percent faster as compared to non-video users.

- Video can easily drive 157 percent of increase in organic traffic from SERPs.

- Social videos are known to generate over 1200 percent more shares as compared to text and images combined.

- Videos that are 2 minutes long tend to attract the most engagement.

- Videos are known to attract about 2-3 times visitors on a monthly basis.

- It is revealed that 85 percent of Facebook videos are watched without sound.

- Viewers are known to retain about 95 percent of a message once they watch it in a video as opposed to when reading it in the form of text which accounts for about 10% of the message.

- An average internet user spends around 88 percent more time on a website with video.

- This year (2017), internet video traffic will account to 69 per cent of all global consumer online traffic.

- It is predicted that video traffic on the internet will account for 80 percent of all consumer Internet traffic in the year 2019.

- Websites with videos get average CVR of 4.8 per cent against 2.9 per cent for those that don’t use the  video.

- Integrating a video on the landing page will make it 53 per cent more likely to show up on page 1 of Search Engine Results Page (SERP).

- An increase of 96% is received by any initial email in its click-through rate that has a video.

- Around 46 per cent users will enquire, buy or take interest in a product after viewing a video ad.

- In 2016, around 14 per cent of marketers used live videos as part of their social media marketing strategy.

- In the year 2017, over 44 percent of SMB owners and marketers propose plans to put money into video content on Facebook.

- Blog posts incorporating video attract 3 times as many inbound links as blog posts that come without one!

- Video attracts double the monthly visitors.

- Around 95 per cent of message is retained by viewers. This happens when they watch it in a video than the 10 percent when reading it in text.

- Combine video with those full-page advertisements and boost engagement by around 22 per cent!

- 69 percent of all consumer internet traffic (on an international level) will be video traffic in the year 2017.

- By the year 2019, internet video traffic will account for 80 percent of all consumer related internet traffic.

- An average user spends over 88 percent more time on a website integrated with video.

- Want more statistics to assist with your 2017 strategy? Check out our social media marketing statistics!

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Some Amazing Ways to Take Advantage of the Google/Twitter Partnership

Google and Twitter had recently announced a new partnership. This collaboration will provide Google access to tweets that get posted on the social media platform. The allows them the capacity to embed tweets directly into relevant search results. This is certainly great news for an average user. They will see top tweets while performing a search apart from news and links to relevant information that they usually get. Hence, you can get instant access to real-time updates. The world will seem to be more connected with this collaboration.

The recent collaboration of Google and Twitter is mutually beneficial for both companies. This is because Google will gain better user experience and Twitter will enjoy extra visibility from online searchers. Additionally, it is also very beneficial for your organization. Listed below are some strategies you may adopt to benefit from this latest development:

Boost Twitter Profile

This is the most important advantage of this partnership. With this new change, more number of people will see your tweets. Also there are chances that more people come to scope out your Twitter profile for  learning more about your business. So if you don't have a Twitter account or the profile looks bad, it is time you get the presence straightened out. Here, you need to add the web address you wish people to follow. Another important thing to do is optimize description of your company and create an impressive profile and background pictures. Focussing on these small details will let you create that much needed first positive impression on potential customers who visit your profile.

Current Events

The next step is to start tweeting about current events. Make sure these are relevant to your industry. Major searches happen in the field of recent happenings. Although tweet arrangement tactics and fundamentals haven’t been revealed yet, it is more likely that tweets relevant to present events make it to the top position of search results pages. Here, you should incorporate appropriate trending hashtags into your systematic social content. Also read news daily to see how your business responds or expands on those events. Including hashtags or keywords relevant to events will help Google can easily make out what you are talking about.

Presently, tweet answers to common issues and queries. Hence, it may not be possible that tweets appear for broad, info-seeking questions. These will cater to niche problems (popular ones). For instance, specific queries such as “how do I bake a cake” may populate tweets with content specifically addressing that query. Since such answers are quite rare. Hence, you will have very less competition as compared to posting about the trending events. So work for answers to common queries in your regular post schedules. It is better to get specific as you can. Including a link to detailed explanation on website will also help you attract that much needed extra traffic.

Emphasise your Content around Niche

This one of the most popular SEO and social tactics being practised for years. However, the latest partnership of Google and Twitter will makes it quite a compulsion. Remember, the bigger your business is, harder it gets to turn up more in searches. So it is better to narrow down your focus to just one or two key areas of expertise. Thereafter, you should optimize the entire content to make it focus on that specific niche. Although you may cut down the visibility in peripheral searches, the relevance for that specific niche will remain unmatched. The action will make your niche tweets the only ones for relevant searches.

Emphasise on Other Social Platforms

The recent Google Twitter collaboration is just the one. However, soon Google is planning to acquire or integrate with other social apps and platforms. Hence, it certainly makes sense for the search engine to develop similar alliances with various other social media organizations in future. So getting involved with those platforms will help you a lot. Do not hesitate to create a presence on the newer platforms such as Snapchat and Instagram. So in future, if Google decides to integrate these into its search results, you will gain significant advantage.

Summary

It is better to adapt to the changes so that you can gain better visibility, new traffic, and a significant influx of new customers.

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