Wednesday, 16 November 2016

5 Best Ways to Increase Online Visibility

Increasing online visibility is important for boosting brand value of your company. This will be very helpful for attracting more number of clients to your website. Before moving on to understanding the importance of online visibility, let's know what online visibility is all about:

What is Online Visibility?

Online visibility refers to the process of your potential clients reaching out to a website while searching for a solution to their problem. It also means your market wishes to share an amazing resource with their audience and the resource is yours.

When your online visibility increases, it means that people interested in buying and looking for a local supplier will come across your website as one of the options they get to choose from. You rank for a huge number of keywords when your potential clients research for their options.

Benefits of Online Visibility

- Your business website will rank really well for both commercial and non-commercial keywords
- Website content will get shared on social media.
- Constant promotion in the right direction will help you acquire links to your site.
- The number of searches for which your business website appears in search results will increase.
- Rankings for all keywords will move upward in the long run.
- Your traffic from search engines increases with an increase in its visibility online.
- Your sales increase if you are successful in converting your increased inquiries. your sales should also be increasing.
- As the targeted traffic increases, the number of people entering your online marketing funnel will automatically increase.

Simple Ways to Increase Online Visibility:

1. Blog is Important

Your blog makes for the most essential marketing tool for a small business. It is also the hub of your inbound marketing strategy. Your blog is right where you can showcase your expertise and provide value to your target audience. The more content you provide helping your target audience, the more visibility will be awarded to your web presence. Each blog post is a unique web page. When you add a new page to your website, you actually increase your digital footprint. It will have another opportunity to rank for a particular keyword phrase. Focus on at least one blog post a month. This will increase online visibility and advancement to your website in the search engine results. Try hiring a freelance writer who can create excellent posts for you.

2. SEO Basics

Try learning SEO basics. For instance, you can create quality content and use basic on-page search engine optimization techniques. This will help your content rank well in the search engine results. For On-page SEO, you can write high quality content using variations of primary keyword phrase. Remember that each page or blog post needs to focus on a specific topic. Also use descriptive page and post titles. You may use a plugin such as WordPress SEO that points out precisely where and how you should optimize your pages and posts. The plugin comes with built-in page analysis that guides you on the finer points of SEO.

3. Curate Content

There is no compulsion of creating original content in order to be perceived as the central place for useful information. You must find and share content written by others. Enhance this with your thoughts, views and commentary. This way, you will be able to provide valuable service to your followers. Also direct people to high quality piece of content as social media posts or email newsletters. This will enhance your visibility while strengthening your reputation as an expert. This is possible via spending some time each day and scheduling posts for delivery all through the day on your social media sites via using Hootsuite. Also respond to those who have responded.

4. Ask for Customer Reviews

Focus on the best ways to boost your visibility. It is about encouraging your customers to provide better reviews on social media sites such as Google+, Facebook, Angie’s List etc. According to a recent survey, over 90 per cent of customers have confessed that their buying decisions are influenced by online reviews. Happy customers are very important to influence a potential buyer's decision. So make sure your happy customers post reviews. Encourage them to write reviews. This can be added as a part of your customer service process.

5. Social Media Active

Each business can benefit from certain social media activity. Choosing the right platforms for your business is important and becoming active is also important. For instance, posting content, enquiring and interacting with your followers on a regular basis will boost your visibility.

Remember that social media profiles appear in search engine results very frequently. Hence, it is important to make sure all of your social media profiles are written really well and consistently branded. It should be optimized around the way you wish to be located online. Also include complete contact information across all profiles. The primary goal of creating a large digital footprint with website as the hub is to make sure there are several different ways for people to find you.

The idea is not having a lot of friends, followers or likes. It is about the quality of those who connect and interact with your business. You can pick one or two social media platforms that make the best sense for your business. You need to develop the best content strategy and implement those regularly.

Following the above listed tips will help you increase your online visibility.


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