Top Staggering Video Marketing Statistics for the Year 2017

With the evolution of digital marketing, we continue to observe new more exciting trends. Most of these favors the concept of the video!

Listed below are some super quick and easy stats to help you know about the incredible benefits of video project. Your business can benefit a lot with YouTube advertisements, Snapchat videos and much more.

Video Marketing Statistics for the Year 2017

- The year is fantastic for YouTube. It enjoys over a billion users! This is almost one-third of all users of the World Wide Web users.

- Around 82 per cent of Twitter users, prefer watching video content on Twitter.

- 45% of people watch more than an hour on Facebook or YouTube videos a week.

- Videos of over 500 million hours are watched on YouTube on a daily basis.

- Around 87 per cent of internet marketers prefer using video content.

- Interestingly, more number of video content is uploaded in the span of thirty days as compared to the popular U.S. television networks have produced in last three decades.

- YouTube gets over 72 hours of videos uploaded in every one minute.

- 85% of the internet audience in the United States watches videos on the internet.

- About one-third of internet based activity is spent watching videos.

- The age group 25-34, also known millennial age group watches online videos the most. Reports have revealed that men spend 40 percent more time watching videos on the World Wide Web than women.

- 92 per cent of people who are ardent viewers of mobile video share videos with others.

- More than half of video content is viewed on responsive sites – mobile phones.

- Around 90% of Twitter video views occur on a mobile device.

- More than 10 million videos are viewed on Snapchat daily.

- Over two hundred million broadcasts have been created by Periscope users.

- Around 51 per cent of marketing professionals across the globe name video as the type of content that has the best ROI.

- Online marketers using video grow revenue to about 49 percent faster as compared to non-video users.

- Video can easily drive 157 percent of increase in organic traffic from SERPs.

- Social videos are known to generate over 1200 percent more shares as compared to text and images combined.

- Videos that are 2 minutes long tend to attract the most engagement.

- Videos are known to attract about 2-3 times visitors on a monthly basis.

- It is revealed that 85 percent of Facebook videos are watched without sound.

- Viewers are known to retain about 95 percent of a message once they watch it in a video as opposed to when reading it in the form of text which accounts for about 10% of the message.

- An average internet user spends around 88 percent more time on a website with video.

- This year (2017), internet video traffic will account to 69 per cent of all global consumer online traffic.

- It is predicted that video traffic on the internet will account for 80 percent of all consumer Internet traffic in the year 2019.

- Websites with videos get average CVR of 4.8 per cent against 2.9 per cent for those that don’t use the  video.

- Integrating a video on the landing page will make it 53 per cent more likely to show up on page 1 of Search Engine Results Page (SERP).

- An increase of 96% is received by any initial email in its click-through rate that has a video.

- Around 46 per cent users will enquire, buy or take interest in a product after viewing a video ad.

- In 2016, around 14 per cent of marketers used live videos as part of their social media marketing strategy.

- In the year 2017, over 44 percent of SMB owners and marketers propose plans to put money into video content on Facebook.

- Blog posts incorporating video attract 3 times as many inbound links as blog posts that come without one!

- Video attracts double the monthly visitors.

- Around 95 per cent of message is retained by viewers. This happens when they watch it in a video than the 10 percent when reading it in text.

- Combine video with those full-page advertisements and boost engagement by around 22 per cent!

- 69 percent of all consumer internet traffic (on an international level) will be video traffic in the year 2017.

- By the year 2019, internet video traffic will account for 80 percent of all consumer related internet traffic.

- An average user spends over 88 percent more time on a website integrated with video.

- Want more statistics to assist with your 2017 strategy? Check out our social media marketing statistics!

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Some Amazing Ways to Take Advantage of the Google/Twitter Partnership

Google and Twitter had recently announced a new partnership. This collaboration will provide Google access to tweets that get posted on the social media platform. The allows them the capacity to embed tweets directly into relevant search results. This is certainly great news for an average user. They will see top tweets while performing a search apart from news and links to relevant information that they usually get. Hence, you can get instant access to real-time updates. The world will seem to be more connected with this collaboration.

The recent collaboration of Google and Twitter is mutually beneficial for both companies. This is because Google will gain better user experience and Twitter will enjoy extra visibility from online searchers. Additionally, it is also very beneficial for your organization. Listed below are some strategies you may adopt to benefit from this latest development:

Boost Twitter Profile

This is the most important advantage of this partnership. With this new change, more number of people will see your tweets. Also there are chances that more people come to scope out your Twitter profile for  learning more about your business. So if you don't have a Twitter account or the profile looks bad, it is time you get the presence straightened out. Here, you need to add the web address you wish people to follow. Another important thing to do is optimize description of your company and create an impressive profile and background pictures. Focussing on these small details will let you create that much needed first positive impression on potential customers who visit your profile.

Current Events

The next step is to start tweeting about current events. Make sure these are relevant to your industry. Major searches happen in the field of recent happenings. Although tweet arrangement tactics and fundamentals haven’t been revealed yet, it is more likely that tweets relevant to present events make it to the top position of search results pages. Here, you should incorporate appropriate trending hashtags into your systematic social content. Also read news daily to see how your business responds or expands on those events. Including hashtags or keywords relevant to events will help Google can easily make out what you are talking about.

Presently, tweet answers to common issues and queries. Hence, it may not be possible that tweets appear for broad, info-seeking questions. These will cater to niche problems (popular ones). For instance, specific queries such as “how do I bake a cake” may populate tweets with content specifically addressing that query. Since such answers are quite rare. Hence, you will have very less competition as compared to posting about the trending events. So work for answers to common queries in your regular post schedules. It is better to get specific as you can. Including a link to detailed explanation on website will also help you attract that much needed extra traffic.

Emphasise your Content around Niche

This one of the most popular SEO and social tactics being practised for years. However, the latest partnership of Google and Twitter will makes it quite a compulsion. Remember, the bigger your business is, harder it gets to turn up more in searches. So it is better to narrow down your focus to just one or two key areas of expertise. Thereafter, you should optimize the entire content to make it focus on that specific niche. Although you may cut down the visibility in peripheral searches, the relevance for that specific niche will remain unmatched. The action will make your niche tweets the only ones for relevant searches.

Emphasise on Other Social Platforms

The recent Google Twitter collaboration is just the one. However, soon Google is planning to acquire or integrate with other social apps and platforms. Hence, it certainly makes sense for the search engine to develop similar alliances with various other social media organizations in future. So getting involved with those platforms will help you a lot. Do not hesitate to create a presence on the newer platforms such as Snapchat and Instagram. So in future, if Google decides to integrate these into its search results, you will gain significant advantage.

Summary

It is better to adapt to the changes so that you can gain better visibility, new traffic, and a significant influx of new customers.

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Social Media Resume – Top Ways to Make it Look Awesome & Get Hired!

With increasing use and popularity of social media among World Wide Web, a remarkable change has been observed in the way organizations companies brand and promote themselves. A dramatic transformation has also been seen in the field of customer service.

Paid social was a huge success in the past. It is still growing. However, organic social media management still holds prime importance. According to studies, it has been revealed that jobs in the field of “social media” has gained immense importance and fame since 2010. Within a short period of time, the requirement and importance almost tripled.

Looking forward to bag a job as a social media manager? Well, this certainly calls for some detailed knowledge and expertise. You should be capable of doing much more than just friending your classmates on Facebook, following celebrities on Instagram and tweeting cute videos.

The key is to create the perfect social media resume. Here are some amazing ways to make your social media resume look impressive enough to get hired:

Communication Skills are Important

Of course, social media is all about establishing communication and making connections. Since a lot of companies use social platforms for branding, customer service, and influencing, it is of prime importance that you are capable of presenting a branded persona to find solutions to problems and communicate for the company. Communication is also very important for being part of a team! Being a social manager means that you will most likely be a member of a marketing team that demands you to effectively communicate what you require from them. You must also be very clear on the way you can help them achieve goals.

Remember that your social media resume must clearly highlight your skills to select a social platform for customer service effectively, especially for certain posts like Facebook for press releases and images of large corporations, Twitter for queries related to customer service, LinkedIn for job openings and conference news.

The best and easiest way to state this on a resume is to place right below “Skills” section. You can mention that you are 'Proficient in Social Media Targeting and Communication' and can 'Engaging customers and target prospects on social platforms'.

Show Off Your Copywriting Skills

Knowledge of grammar and spelling goes a long way in any profession. And if you make a living with it (a social media professional), you better get a strong hold over these! Errors in typing and grammar mistakes are very embarrassing. Grammarly is the best option. It is a free plugin. It spell checks as you go. Additionally, copywriting needs to create some excitement too. Remember, you  will have very limited space to communicate an offer. So brush up on your vocabulary. You must also be well prepared to pose yourself as the Hemingway of social media! On your resume, under “Skills” section, mention about your brilliant copywriting and editing skills.

Creativity is Important

Social media will be very boring without the creativity juices that make your posts gain an edge over the crowd. It should also be able to attract a lot of clicks and likes and retweets. So make your resume stand out! Add your creativity in it.

Display Past Successes

This is the best way to make your social media resume stand out. So focus on showcasing your past successes. You may use metrics, graphs, etc. for the same. This will help you show a potential employer what a great social media manager you can be. For instance, your Facebook likes have grown by 300%, the most popular tweet of yours was retweeted around 150 times, and periscope received over 4500 views. The idea is to show you have created and engaged a community successfully on various social platforms. In your resume, you need to show it something like 'Increased social media engagement significantly by increasing Facebook likes 300%.'

Analytical

Once you have identified your success, you already know your way around Twitter Analytics and Facebook Business Manager. So make sure these shows right at the top on your list of skill set. Showing that you can effectively manage social media and how good you are at it will have a positive impact.
If you add tracking from Google Analytics to your links, simply add that to the skill set list. You need to let your future employee know your efficiency at judging the success of your campaigns and the most important metric in this regard. Also mention how did you find it.

Your social media resume should include things such as fluency in Facebook Insights, Google Analytics, Twitter Analytics and experience in identifying trends, analyzing metrics, and optimizing performance.

Social Platforms

A social media manager must gain proficiency in the basics:

- Facebook
- Twitter
- LinkedIn
- Pinterest

However, it is also important to be well versed with HootSuite and IFTTT.  A dedicated social media is fully aware of the importance of planning. Without planning, it is not possible to set up posts in real time. Hence, it is very important that a potential employer sees this listed on the resume. This will make him/her feel that you are the real deal. You should also emphasise on various ways of using platforms to strengthen your strategy. For instance, you can include some of the related platforms such as SEMRush or Buzzsumo. Also plan at least 10 posts each week through Buffer and set up 4 applets through IFTTT.

Image Formatting

If you have not been using Canvas, start trying your hand on it. Experienced social media marketers are aware of the importance of posts with images. They know that posts with images perform way better than those without one. Images are a crucial element for driving positive brand sentiment. It also helps with developing a branded persona. You should focus on showing this skill off on your resume! Do not hesitate to showcase the most creative and best-performing posts on resume.

Following the above listed resume guidelines will help you get hired as a social media manager with a reputed firm. All the best!

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Understanding Social Meta Tags – Simple Yet Easier Ways to Control the Way Your Content Appears in Social Media Shares

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6 Instagram Marketing Predictions for 2017 – Straight From the Pros

You love Instagram! This social media platform has won millions of hearts across the globe since its release in 2010. And it has never failed to mesmerise its audience with new exciting features. The rapid introduction of the latest features in the year 2016 suggests marketers can look forward to more changes in 2017. So if you have been wondering what changes in marketing scenario on Instagram in 2017,  here are some powerful marketing predictions by experts:

1. Improved Analytics Data and User Experience

At present, more than 48 percent of brands have already made their way on Instagram. It is also estimated that this number will get a significant increase to 70 per cent in 2017. This is certainly the must-have app for businesses. Instagram is vigorously focused on improving its ads and analytics. As the prediction goes, in 2017 mobile ad revenues of Instagram will reach $2.81 billion! Now the question is how will they do it? Users will be offered improved analytics tools and focus will be shifted to creating a user friendly experience for all business owners (irrespective of analytics experience).

At present, business owners possess access to analytics that assess the following:

- Impressions
- Reach
- Engagement
- Audience

2. Overtakes Market Share for Snapchat

Well, this is the trend most pros have noticed over the past several months. And this continues through 2017. Instagram will definitely take over more market share from Snapchat. Snapchat Stories allowed the audience to get inside look at your life and business. Now Instagram has come out with InstaStories. One can perform multiple things on a single platform.

There's a huge difference between the two platforms. Apart from the ability to do multiple things on a single platform, the connection features make all the difference! With Snapchat, it is not easy to connect with others. On the other hand, Instagram lets you connect with Facebook friends and followers easily.

Using Instagram will pay if you start using InstaStories to share behind-the-scenes stuff. The audience will love it as the process adds value to their day. Also, you can give them what they wish to know. A great way to establish meaningful connections with your followers!

3. Better Business

Mark Zuckerberg definitely wants to crush Snapchat. All video options and Story flow on Instagram will experience a makeover. The focus will also be on developing better business tools to help sellers make a flourishing marketplace on the platform.

4. Sales Prospects with Shoppable Product Tags

Instagram will become a shopping haven for end users. It will make for an amazing source of cash flow for marketers. Lately, the social media platform has been tested shoppable product tags that ensure immediate information on a specific product to viewers sans leaving the platform. In case, the viewer decides to buy, he or she will click a 'Shop Now' button to directly visit the landing page to place an order.

The 'shoppable product tags' will facilitate the entire process for Instagram users to buy products. These tags will help users to purchase products in a hassle free fashion. Earlier marketers could use just one link in the bio. The new shopping option will certainly emerge as a game-changer!

5. Brilliant Opportunities Marketers

The platform grows up and the algorithm will continue to be more important. The paid advertising will also continue to increase and put a great impact on businesses. Live video in Stories will be a huge hit and push Instagram towards building a billion users in the near future. Instagram will embrace marketers and best marketing strategies in 2017. Business profiles will benefit from easier access and features. Newer and better ways will allow shopping from within the app. Businesses should get smarter and more strategic in order to benefit from these newer features.

6. Attention From Marketers

Did you know Instagram has moved on? Yes, your favourite social media platform is now much more than simply sharing your most happening snap to a full-fledged visual storytelling platform. The whole thing has got a lot more gripping and challenging! So share your live videos and amazing Instagram Stories instantly. These are more authentic and appeal to the audience better. The spontaneity of these videos makes them more interesting. Nothing can help you establish a more intimate and engaging conversation as this.

Marketers will gain a lot by playing this amazing Instagram game. Plan visual stories that can come in the form of repeating Boomerangs (loop). Don't leave any chance for posting short videos on Instagram. One of the best ways is to use a number of fun tools such candy cane writing tool. These look really great and catch attention as they pop up. Marketers can share a lot of compelling and interesting Instagram stories throughout the day. Many successful Instagrammers have also been highlighting launches and special sessions of Q&As with Instagram Live disappearing videos.

Predictions at a Glance:

- Live video of Instagram will be savable for 24 hours.
- Instagram Stories will be integrated with more attractive filter options. Users can expect a wider rollout for clickable links and integration with Boomerang and Hyperlapse.
- Saving drafts will have more options including the ability to store drafts in organized subfolders. This is certainly a bonus for business owners.
- The best one is 'Reply' feature that gets a makeover and gets tucked under the original comment.
- Likes for comments.
- Shoppable tags will roll out to a wid range of users.

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10 Amazing Ways to Use Tumblr for Business

Presently, Tumblr is one of the most widely used social platforms across the globe. Although there are several success stories related to this network, Tumblr could never reach to the top of the radar of several brands existing in the industry.

A lot of people are not aware of the artistic side of Tumblr is artistic. It is a little different from conventional blogging platforms such as WordPress as it comprises of a very strong social component. In fact, most experts celebrate Tumblr for its blogging platform.

Now the question is how to use Tumblr for business. Here are some amazing ways you can use this platform to ensure business success:

Allows People Search for your Business

Tumblr is different from other social media platforms such as Facebook and Twitter. One of the best things about Tumblr is that it employs Search Engine Optimization. Well, that literally means that Google indexes the platform. It offers some amazing plug-ins to share content on other social media websites. It saves you time and efforts to do the work twice. So in case, you have a website, Tumblr will be of great help in driving extra traffic to your primary website landing page.

1. Creates Amazing Blogs

When it comes to ensuring a human face to your organization, the Tumblr helps you to create some amazing blogs. Here, most part of the blogs are crafted by people for people. So it is a good idea to showcase your brand on Tumblr. You can follow other Tumblr blogs and business blogs. Re-blogging relevant posts will help you show your efforts to keep yourself updated on the latest industry news. This is extremely important.

2. Engage Readers and Bloggers

Always comment on posts made by people about your products. You should also respond to comments on your page. You should engage the community in a friendly and positive way. This helps earn trust of your trust of your readers.

3. Varied Media on Tumblr

You can make your blog way more interesting by adding images, website links, videos, texts and other ways to engage individuals on the platform. These make for amazing tools to make your blog highly enjoyable. Another idea is to add sharing buttons for Facebook and Twitter. This allows people repost freely across several platforms.

4. Relevant Content

Although a number of media tools are available these days, simply generating traffic without an aim won't give any benefits. You should focus on adding more targeted traffic by using relative content that enhances readers’ focus. Post high quality images of your product. This will prompt people to repost and share with friends. Over 80 per cent of all Tumblr posts are pictures, GIFs, or images of other formats. Hence, it is crucial to make sure you use these to boost reblogging.

5. 100% Free

Interestingly, Tumblr will not make you pay to show your blog to people. Facebook does that! So Tumblr comes as a 100% free platform where you don't require spending a penny. Businesses need to pay for additional features and increased publicity. Why not use Tumblr which is free? Towards the end everything depends on the way your blog looks and how appealing it is for readers.

6. Google Analytics Helps Track Progress

It is easier to connect your blog to Google Analytics. The process helps you to track the popularity of your account and profile including other statistics. This facilitates you to boost your marketing efforts. In short, you know better what works best you and what goes waste.

7. Interactions Develops Interest

Tumblr is all about interaction. So the more discussions you decide on having, the better it gets. Your business will get benefitted a lot from it. The social networking platform allows organizations interact smoothly. You don't have to follow any rules or regulations for business correspondence. All you need to do is link your Tumblr page to the main website for business communications and get going.

8. Tags for Online Marketing

Tumblr has an amazing tagging system. It is a one-of-a-kind that allows users to start typing the name of a company to get relevant tags instantly. It may be quite tricky to use tags with other social media sites. Also not many users will approve of it or understand the whole purpose. Tumblr tags are used extensively to discover content.

9. Increase Traffic Flow with Do-Follow Links

Tumblr will help you get unlimited links to attract traffic to your business website. The backlinks allows to boost traffic to landing pages. It also helps you to boost sales. Your website will rank higher in Google search. Use of relevant keywords and phrases in Tumblr content is important. Do-Follow blog posts and help readers develop an interest in visiting specific pages for discounts and other benefits.

10. Boost Branding Efforts

Tumblr comes equipped with the best of tools to serve as an excellent platform for promoting your brand. The platform is taking off really well. So if you do not join the trend, you will waste the opportunity it offers. Do not wait any more and extend your reach with Tumblr. There are over hundreds of millions of unique users joining the platform regularly. Focus on posting very high-quality content. This will let you gain a strong online presence.

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14 Powerful Ways to Improve Your Facebook Ads

It may be a challenge to increase conversion rates of Facebook ad sans  increasing ad spend especially if you do not hold specialization in the process. However, there several tweaks that will get you good results when you dedicate time and energy into testing different versions.

Listed below are some interesting ways to improve Facebook Ads:

1. Target Similar Brand Followers

There's nothing better than narrowing your target audience for getting higher quality ad results on social media. It is easier to target followers of specific brands on Facebook. This helps when selling products and services to the same customer base and other well-known businesses. It is also a good option when you wish to target customer base of other non-competing brands in niche segments. Use of this makes for a simple solution, especially when other details of the target audience, such as age, job titles, likes, etc, are not available. You can make separate campaigns for each brand you wish to target. This helps you create a more personal creating an engaging message.

2. Attractive Images

Here, it is not important to use pictures of your business, services / products. You can use something relevant if possible, that catches attention of target audience and make them read your ad. Since the image should not contain more than 20 per cent words, its serves as a source for grabbing attention. Once you are successful in doing this, you have already covered half of the path towards the final destination.

3. Use Cover Photo

It is important to engage your fans and boost likes and reach. This is possible by starting contests relevant to cover page. For instance a lot of companies have been seen asking their fans send in pictures enjoying their products. They also announce 'fan of the week' for their cover. Fans find it exciting and engage more with their brand. They will also keep in touch with the page to check if they had won the weekly contest. Cover page definitely makes for free marketing space. It helps engaging fans and promote new products simultaneously.

4. Integrate video

Did you know video promises one of the highest engagement metrics on Facebook? Yes, it holds the highest out of all media options including photos or text used for advertising. It always helps the transitioning advertising process to video from static image or text with a link. It boosts engagement metrics as the audience is likely to spend more time engaging with a brand through gripping videos.

5. Custom Audience Helps

Try uploading a "custom audience". It is a CSV file of your customer list or database. Once you display ads to a customized list of audience instead 'everyone', you actually target people who know you. Also,  these are people who have an affinity for your brand. This process is known to increase the rate of conversion among those who are on your list. Customizing your audience will also help you retain existing customers. As a rule, it costs up to seven times as much to win a new customer than retaining the existing ones. So it is always better to use Facebook ad campaigns to retain customers you have. Try using 'Custom Audience' feature for the same.

6. Collaborate

Advertising collaboration piece with others in complimentary industries help. The combined efforts will help you keep from making clients feel you're pushing something. The idea is to make the process feel organic. Integrate high quality video rigs. Let each entity show they are an invaluable part of the project.

7. Shareable Content

Advertising product or service directly can be avoided if you run ads and promote interactive content your users would like to share. The whole idea is to identify content your target audience engages with. Also make use of paid campaigns for promoting content and ensure optimal performance.

8. Retarget Visitors

You may consider using services such as 'AdRoll'. This will help you to build Remarketing lists and run website activity based ad. When it comes to expense and performance, this process is extremely effective, especially when launching a new product or offering an existing one holding relevance to a specific visitor. For instance, one of your clients launches a new graphic. Then he uses Facebook Remarketing for reaching previous web visitors and generate new sales online. This way, you can target or exclude customers who purchased and offer appropriate incentive to purchase. The process will become a part of all of your product launches and new sale.

9. Test Images

Things may get tough if you go not post several images both in vertical and horizontal layouts. You need to get very creative with imagery. Also, there is no need to make perfect sense with the imagery. You may try out Flickr or Freeimages.com. These places will offer you free photos that you can use. So you can focus on downloading 10 of them first and then make 10 ad variations. The results will amaze you.

10. Test Versions

It is crucial that you test as many versions of your ad as possible with varied pictures, headlines, and text. Most marketers prefer setting a small budget aside to make out which ad performs best. Thereafter, the rest of the budget is spent on that specific ad.

11. Refine your Target

It is crucial that you target ad for a group of people as specific as possible. This is how you are going to make things effective. Casting huge network doesn't make sense. Getting specific with ad content will ensure success for your campaigns.

12. Relate

I can't tell you how many business Facebook pages I've come across that is simply promotion after promotion of their business (some done more cleverer than others). You must first relate to your users. Show them that you care are about what they care about. Challenge yourself to do nothing but communicate and relate for 30 days without plugging your businesses even once. It may seem counterproductive, but spend your advertising dollars on these posts that are relationship focused rather than on posts that are sales focused and I guarantee, if you're genuine, you'll see much better engagement and feel great about your new relationships as a bonus!

13. Make Segments and Optimize Using Multivariate Testing

A lot of people may not know about this, but the ad buying interface of Facebook is quite powerful. It facilitates sophisticated targeting. Most importantly, it allows for experimentation and deep segmentation. Experts suggest the use of experimental design for developing ad experiments that can also be optimized in real time. Different variables need to be tested against multiple pre-defined customer segments. Try using different campaigns and ad-sets each time you test variation. This allows isolation of variance normalized across all. When you do experimentation across multiple segments you get to know what drives performance across the audience and what actually works for subsets.

14. Message and Destination – Match the Two

It works to create several advertising campaigns and landing pages together. Test messaging that attracts attention of your target audience and then converts them on the landing page. Focus on developing multiple landing pages using 'Optimizely'. Thereafter, come up with multiple ad campaigns on Facebook. It is important that you mix and match ads and variations of landing page variations with winning lower CPA (cost per acquisition). It is possible that an ad gets a decent click through, but people don't buy. This is not a good thing. So you should refrain from relying solely on good CPC for actionable and affordable business results.

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Costliest Mistakes Businesses Make On Social Media

Social media have been labelled and proven as a powerful tool. However, the power comes with a huge baggage of responsibility. Most of the time businesses simply fail to understand the damage social media mistakes can do. Also the long-term damage and issues can disturb growth.

Thankfully, these costly mistakes businesses are preventable! Try doing good things as positive exposure is helpful to your brand.

Here are some ways you can avoid making costly mistakes:

Irrelevant Posts

Stories about companies making social media faux pas and then deleting posts or tweets is common. They even end up making an apology to make things look fine later. Strictly avoid posting anything that will label you or the post as insensitive, irrelevant, or inappropriate. Try establishing a detailed posting policy. Here, you need to make sure the tweet or post is reviewed smartly before it can be published.

The Attack Mode

Social media (talk of Twitter) are loaded with trolls. The mere basis of their existence is to bring people down. It is upsetting to watch the trolls disturbing your social media campaigns. Trolling is actually a rare problem. The best way to handle it is to ignore it. It goes away once you ignore it. Trolls simply want your attention. Rage is what energizes them. Strictly avoid responding. Show you aren't reading and bothered!

Not Recognizing your Target Audience

Most business owners believe that creating profiles, developing content and following a some account is all they need to do. However, your job doesn't stop here. If you are serious about enjoying immense success with social media, simply narrow your focus. Make double sure you’re reaching out to the right audience.

A successful social media strategy will start with a detailed understanding of your target audience. This should follow with gaining information on where audience shops, what they do in spare time, their political beliefs, their aspiration and other details. In short, knowing who your audience is will help you engage the audience in meaningful ways.

Paid Likes and Followers

Most people have a tough time getting a social media presence off the ground. Gathering a few hundred followers may take a few months. Most of the time, you will feel as if the progress is moving at a snail’s pace. And this is where a big mistake of paying for followers is made. A lot of business owners consider it as a good deal. They believe that simply spending a few dollars will work.

However, experts in this field strictly warn against taking any such step. This is because likes and follows you purchase aren't real people! These are neither potential leads nor customers. Do not expect them to share or link your content. These social media accounts are robots doing the same thing for everyone around!

One of the biggest dangers of buying likes and followers is that you will spend precious time speaking to the fake or irrelevant audience. None of your advertising or marketing efforts will work here. So it is always better to employ dedicated efforts and exercise patience creating and employing business strategies with social media.

Social Media

It is important to understand that social media can either be an asset or a hindrance. Unfortunately, a lot of businesses tend to launch social strategies without gaining an insight of what precisely successful social media marketing looks like. This often results in costly errors which may damage the reputation of the brand in the long run.

Avoiding the above listed mistakes, you won't fall for traps. Also for a healthy, effective long-term social strategy, it is important that you become familiar with the intricacies of each platform used. Also, never cease learning.

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8 Powerful Ways to Increase Your Reputation Online

Online ratings and reviews possess ample potential to influence decision of your present and future clients. Boosting, protecting, and promoting the online reputation of a company needs to be an integral part of its day to day operations.

Negative reviews for your products, services or website tends to deter buyers. So if you have even one negative review, do something about it. This may affect your potential sales. Listed below are some powerful actions to improve your online reputation:

1. Encourage Happy Customers

Encourage your happy and satisfied clients to post their positive experience. Your customers advocating your services are a plus point. It will influence others to buy from you. In case, your customers don't feel motivated to post their experience about your business, offer an incentive. Remember that a discount or coupon may prove very helpful for your business. These may be awarded to you customers for posting genuine positive reviews.

2. Remove Obstacles

Remove all obstacles that interrupt the process of writing a review. You need to make it really easy for your happy customer to write reviews. Here, you must focus on implementing a proactive, automated process by using online reputation management software. It helps making process of reviewing business easy.

3. Use of Appropriate Tools

Apart from the encouragement of positive posts, you need to make other dedicated efforts to improve your online reputation. One of the effective ways to go about this is the use of professional tools such as Profile Defenders. It is a reputed online reputation management company that removes or deletes defamatory content fully. It also removes bad web pages online. The best part is that they even use themselves as an example of a client they have helped. Use of online tools is quite helpful in improving reputation of your company online as they reach to the route cause of the problem.

4. Associations

Getting positive reviews is easy if your customers like you. So make sure each time you get a positive comment, respond with a "thank you." Take the name of your customer too, if mentioned. Keeping a close track of your customers throughout the sales process is crucial. Continue with these efforts even after they turn into your clients.

5. Handling Negative Reviews

It is important that you properly address a negative review. This should be done in a way that promotes trust amongst consumers. Speak to the customer and try to solve the issue as soon as possible. Also give an answer to the review online apologising for the experience and promising to resolve the issue.

6. Do Not Delay

Timing plays a crucial role in tackling online comments or complaints. So if you see someone has written something about your business, service, product, or employees, respond immediately. Failing to respond will give a 'you don’t care' impression. So if you come across a compliment, acknowledge it by saying thank you and make it as personalized as possible. For a complaint or negative review, apologize. Also offer a solution and if necessary, offer to take the matter seriously by having a conversation offline. You must take care of things before they go out of hand.

7. Stay Positive

The way you respond to a complaint or negative review on your site makes a lot of difference. It can even break how your business is perceived. Most consumers would stop doing business with a brand after a negative interaction. Studies have also revealed that customers increase their spending and regular visits following a positive experience. So make sure you focus on customer satisfaction and keep responses of your customers as positive as possible.

8. Keep a Track of Posts

You should be aware of the posts being made about your organization. This is important as it will let you intercept and even exterminate them way before they emerge as a big issue. Most of the time posts going viral are a result of the initial poster gaining followers from other viewers sharing similar views. The entire thing will lead to a snowball effect. You must focus on getting to the route of the source. This helps with sharing your thoughts in a good way and disperse the issue.

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Instagram Stories V Snapchat Stories – Getting the Best For Your Brand?

Digital marketing is about getting a business heard. These days, most of the social media platforms are busy rolling out new advanced features that help brands enjoy an edge over their competitors. There are several impressive platforms to choose from.

The new trend of video storytelling is here to stay. Many big brands are making efforts towards figuring out how they will adopt it. The stories feature of Instagram was introduced in August 2016. This has aroused many questions and queries in people's mind about the best investment option - Instagram or Snapchat?

Since Instagram has already released live video and direct messages, the two platforms, look more similar than before. Here's what the two look like:

Instagram and Snapchat Stories can:

- Capture video and photos
- Last for up to 24 hours
- Can be recorded in 10-second increments
- possess the ability to send and receive disappearing photos and videos
- Swipe left to rewatch a story
- Add text, emojis, drawings, and photos
- Facilitate viewers to send messages through stories

Since both possess so many similarities, users of each platform are confused. They don't know where to invest. Another confusion is whether they should share video of both.

Most small business owners do not have enough time to devote to both platforms. It is time to focus on places your customers are and where you must invest your valuable time. In short, you must be able to figure out which specific “story” is right for your business.

Audience and Demographics

You must consider the following while choosing a social media platform:

- Whether or not the target audience lives there
- Size and type of audiences

Instagram

Most of the small businesses are devoting their time to post on Instagram. This helps them facilitate audience they’ve already built. The stories on Instagram can be viewed by your followers and anyone who comes across your profile and in search.

This also means you will get an opportunity to reach an even greater audience. The large user base of Instagram sets it apart. The count moves over 300 million daily active users. This  is almost double of Snapchat. The best part is that over 90 per cent of those users are under the age of 35 which makes it a an amazing choice for brands focused on 18-34 age bracket.

Snapchat

Most marketers recognize Snapchat as an extremely popular platform among social media users. In fact, around 7 out of 10 Snapchat users are millennials. Users on Snapchat are loyal and extremely engaged. Think about the audience you presently have, the wish to acquire and then go straight to the source.

The major challenge associated with social media is finding an opportunity to be discovered. In case, people do not see what you share on social media, nobody will be able to follow you. Also the journey to account discovery may vary from one platform to the other.

Instagram

There is a discovery page built into the app that features accounts a user hasn’t followed yet. This collection is based on an algorithm and selects photos based on a user’s interests, current followers, location, etc. Instagram stories have recently joined the discovery page, giving yet another opportunity to get more eyes on your story and grow your following.

Is your Instagram account public? If yes, then your stories are too public. Anyone visiting your profile can get a view of your story. In short, you have double the chances of earning a follower:

1. Through the content of Instagram feed
2. Through the content in your Instagram story

No wonder most big brands has been enjoying more number of views on Instagram as compared to Snapchat.

Snapchat

It is not easy too build a following on Snapchat. You will not find any discovery feature, suggested followers, and auto-populate potential matches for adding a username. Snapchat users must know your exact snapcode or username to start following you and your story.

When it comes to growing a decent following on Snapchat, the process involves promoting it through various other channels. These may include:

- Featuring Snapchat name on the website
- Adding the name to a newsletter
- Asking Facebook followers to add you on Snapchat
- Requesting Twitter or Instagram followers to add you on Snapchat.

Here, depending on the engagement, the audience may or may not accept your request. It is important to invest constructive time into Instagram.

In case, you are not really sure of stories on Instagram or Snapchat, simply follow an easy way to use both. You can start off with Snapchat and save each post to “my memories”. You need to save these to camera roll, and then upload them through Instagram stories.

This means the same story is added to each platform. It makes for an easier way to compare the following and conclude what deserves your time and attention:

- Numbers of views you have been getting
- Audience engagement
- Growth of your following
- Ease of use

You may save time by visiting straight to the source. Know where your audience wants to see you. It is important to understand that social media is all about trial and error. The idea is to get out of there and assess what actually works for your business.

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Top 7 Social Media Platform Marketers Creating Brilliant Content

Planning and executing on social media marketing strategy is an art. It takes a lot of experience, hard work and skill to create awesome content and ensure success with social media platform. Social algorithms are constantly evolving. With new networks emerging regularly, users have learnt to adapt to varied techniques they use social platforms for. Hence, it is crucial to keep up with a consistent high quality social media schedule for publishing and engagement strategy. Although this ain't rocket science, it takes a lot of commitment and hard work.

In order to make this undertaking easier, marketers have started using a number of social media monitoring and publishing tools. These are helpful in various ways, including:

- Scheduling of posts
- Publishing social media posts
- Providing insights into content performance
- Detailed insight on audience segmentation

Here is a list of 7 amazing content creators working on top social media monitoring platforms:

1. Brian Peters

Job Profile - Social Media Manager
Works at - Buffer

About Brian Peters

An experienced and qualified content, digital and social media marketing professional, Peters promises all kinds of amazing content for social media marketing strategy. His content is available widely on Buffer Blog.

Exclusive Content from Brian Peters

- 6 Proven Strategies for Successfully Promoting Content Across Social Media
- We Interviewed 75 Top Social Media Marketers. Here’s What They’re Working On, Today
- 10 Golden Rules for Social Media Managers and Marketers

2. Scott Amerman

Job Profile - Senior Product Marketing Manager
Works at - Sprinklr

About Scott Amerman

Scott Amerman has been working as the Product Marketing Manager at Sprinklr. Passionate about introducing new exciting products to customers. All of social media innovations of Scott can be found on the Sprinklr blog.

Exclusive Content from Scott

- To Emoji or Not to Emoji? 5 Twitter Customer Service Questions You’ve Always Wanted Answered
- 4 Startups that Know the Power of User-Generated Content
- How Brands Can Brace Themselves for Snapchat’s New Algorithm

3. Maggie Huston

Job Profile - Senior Content Manager
Works on - Oracle Social Cloud

About Maggie Huston

Maggie is a talented award winning journalist who has won Peabody award thrice. Huston's diverse background comprising of traditional as well as new media journalism. Her award-winning content is widely available on the her Oracle Social Spotlight blog.

Her Exclusive Content from Maggie

- Case Study: #WatchMeNeighNeigh
- How To Get The Most Bang For Your Buck On Social Media
- Our Surprisingly Successful Experiment With Facebook Live

4. Veronika Baranovska

Job Profile - Content Marketing Specialist
Works at - Sendible

About Veronika Baranovska

A novice in the field of Content Marketing, Baranovska presently works for Sendible. She holds many years of experience as a creative marketer with expertise in empowering brands to reach diverse goals. Veronika’s unique content can be found on the Sendible blog.

Exclusive Content from Veronika

- Top 3 Mistakes SMEs Make When Planning Facebook Campaigns
- 25 Interview Questions For Your Next Social Media Manager
- How To Optimize Your YouTube Channel And Videos

5. Alex York

Job Profile - SEO Specialist
Works at - Sprout Social

About Alex York

Alex is a skilled renowned writer and SEO Specialist. Working in Sprout Social, York works on both content management and organic traffic. His content is available on the Sprout Social Insights blog.

Exclusive Content by Alex York

- 7 Instagram Best Practices to Build Your Audience
- 5 Indispensable Habits of a Social Media Analyst
- Shedding Light on Facebook Dark Posts

6. Alexandra Zamfir

Job Profile - Social Media Executive
Works at - Falcon.io

About Alexandra Zamfir

Alexandra is passionate about the latest trends, techniques and strategies to introduce new cases on social media. Claiming to be a geek at heart, Zamfir likes to spend most of her time reading, researching new technologies and taking online courses to keep herself abreast of latest advancements in the industry. Alexandra’s creative and innovative social content is available on the Falcon.io insights hub.

Exclusive Content by Alexandra Zamfir

- Facebook Messenger Bots vs 1:1 Engagement
- How to Structure Your Social Selling
- Press Play to Boost Your Facebook Organic Reach

7. Jaime Netzer

Job Profile - Content Marketing Strategist
Works at - Spredfast

About Jaime Netzer

Jaime is a dedicated content marketing strategist. His amazing work has been published in various media outlets and magazines including Variety and SELF magazine, USA Today Special Publications, and many more. Netzer has been creating miracles with social media marketing on the Spredfast blog.

Exclusive Content from Jaime Netzer

- 4 Social TV Tips from Serious Pros
- 5 Tips for Building Your Brand with Instagram Marketing
- 5 Stats on Millennial Buying Habits

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8 Major Social-Media Mistakes Your Business Can't Afford to Make

Social media marketing is crucial for growing your business. No wonder a lot of businesses are considering it a must-have component of marketing strategies. Unfortunately, most businesses do not know the right way of doing it. They make a lot of mistakes. Knowing these and avoiding them on social media will increase your chances of success dramatically.

Here are 8 mistakes you must avoid doing on social media:

1. No Interaction with Followers

Social media is the number one line of communication available online in today's time. It is no secret that the majority of consumers is plugged into social media almost 24 x 7. No wonder social media are  perceived as a major customer support tool by experts. Many modern day businesses have realized the importance of social media as a potential marketing strategy. The idea is to take advantage of your follower's dependence on the social media and the amount of time they devote to it. Create some raving fans for your business with this opportunity. Each business is different and targets a unique audience. Hence, you must think of content your followers would be likely to engage with. Take care that your social media posts are more than traditional advertisements and visible efforts to convert followers into customers.

2. More Promotional Than Necessary

Posting ad after ad can make things difficult and very complicated. This will scare your followers away. So focus only on introducing offers very slowly. Don't make your followers feel that all of your posts are glorified ads. They will find other accounts to follow and stop returning to you. Your business needs them more than they need you.

3. No Calls-to-Action (CTAs)

Increasing sales is not just about collecting followers. Each social media profile provides you with space to place your website link. So why is it that so many businesses miss out on an opportunity to collect leads? Putting website’s homepage URL in these sections will not work. Simply put a link to your newsletter offer. You may even use direct-to-purchase offer or downloadable white paper for the same. Remember that most social media clicks to hit your homepage are wasted clicks. The visitors may not have enough time to find the offers. Focus on sending them directly to offers which increases conversion rates.

It is also a great idea to mix in some CTAs in your posts. These don't have to be overly promotional. For instance, once you have created some informative infographic for your website/blog and wish to drive traffic to it, try including a dynamic CTA such as “Check out this cool infographic – especially the 4”. The idea is to do more than what most businesses do. Go beyong posting the URL on social media and hoping potential clients will check it out.

4. Less is More

Most businesses want to be active on all social media channels. This is not the right move unless you have a recruited a dedicated social media team or decided to outsource social media to a reputed digital agency. So it is better to be a star of 2-3 channels than playing a mediocre on all of them. With less of accounts to handle, you can message your followers in a timely manner and manage them. Faster replies will help you engage more and even create lifelong brand supporters.

5. No Social Media Strategy

Having a strong social media strategy will help you avoid mistakes. Having a strong strategy will help you build a positive social media presence. It should have a measurable goal, such as acquiring over 75-100 people to subscribe to email list. Prepare a list of the type of content you wish to share, your target audience, their interest, etc. to make the strategy a success. It  is also important to know how to deal with various engagements including comments, queries (positive and negative).

6. Are You Selling Too Much? Too Little?

Talking about your brand only in social media doesn't work. The main focus should be shifted to what your consumers care about. You must share content related to this. The content should be valuable and highly informational. Also aim for more than just getting maximum likes. Having a large audience doesn’t necessarily mean you can convert them. Your calls-to-actions should guide audience to a landing page or subscribe to a newsletter.

7. Sharing The Wrong Way

Most people believe in sharing too much or too little which creates problems. Although it is important to keep your account is active, avoid spamming your audience. Knowing the right amount of posts each day is a tricky process. One good way to start off with this is to have a close look at what your competition is doing. In case, they are doing well, simply have them as a reference. Once you find the ideal number of times to share content, know the right time to share it. Sharing at the wrong time means things may not reach your target audience at all. This kind of sharing does not make any sense. A number of tools can be used to know when your audience is on. Look for some free tools online.

8. Non Existent On Social Media

Remember that your audience wants to relate to real people. So make them feel like there are real people behind their account. So make sure you use an appropriate voice and speak just like your clients do. Engaging with the audience is key to success in social media. Instant replies to comments is important.

Strong social media presence will help your business grow and thrive. Make sure it is done right and stay away from the above listed 8 mistakes.

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5 Best Ways to Increase Online Visibility

Increasing online visibility is important for boosting brand value of your company. This will be very helpful for attracting more number of clients to your website. Before moving on to understanding the importance of online visibility, let's know what online visibility is all about:

What is Online Visibility?

Online visibility refers to the process of your potential clients reaching out to a website while searching for a solution to their problem. It also means your market wishes to share an amazing resource with their audience and the resource is yours.

When your online visibility increases, it means that people interested in buying and looking for a local supplier will come across your website as one of the options they get to choose from. You rank for a huge number of keywords when your potential clients research for their options.

Benefits of Online Visibility

- Your business website will rank really well for both commercial and non-commercial keywords
- Website content will get shared on social media.
- Constant promotion in the right direction will help you acquire links to your site.
- The number of searches for which your business website appears in search results will increase.
- Rankings for all keywords will move upward in the long run.
- Your traffic from search engines increases with an increase in its visibility online.
- Your sales increase if you are successful in converting your increased inquiries. your sales should also be increasing.
- As the targeted traffic increases, the number of people entering your online marketing funnel will automatically increase.

Simple Ways to Increase Online Visibility:

1. Blog is Important

Your blog makes for the most essential marketing tool for a small business. It is also the hub of your inbound marketing strategy. Your blog is right where you can showcase your expertise and provide value to your target audience. The more content you provide helping your target audience, the more visibility will be awarded to your web presence. Each blog post is a unique web page. When you add a new page to your website, you actually increase your digital footprint. It will have another opportunity to rank for a particular keyword phrase. Focus on at least one blog post a month. This will increase online visibility and advancement to your website in the search engine results. Try hiring a freelance writer who can create excellent posts for you.

2. SEO Basics

Try learning SEO basics. For instance, you can create quality content and use basic on-page search engine optimization techniques. This will help your content rank well in the search engine results. For On-page SEO, you can write high quality content using variations of primary keyword phrase. Remember that each page or blog post needs to focus on a specific topic. Also use descriptive page and post titles. You may use a plugin such as WordPress SEO that points out precisely where and how you should optimize your pages and posts. The plugin comes with built-in page analysis that guides you on the finer points of SEO.

3. Curate Content

There is no compulsion of creating original content in order to be perceived as the central place for useful information. You must find and share content written by others. Enhance this with your thoughts, views and commentary. This way, you will be able to provide valuable service to your followers. Also direct people to high quality piece of content as social media posts or email newsletters. This will enhance your visibility while strengthening your reputation as an expert. This is possible via spending some time each day and scheduling posts for delivery all through the day on your social media sites via using Hootsuite. Also respond to those who have responded.

4. Ask for Customer Reviews

Focus on the best ways to boost your visibility. It is about encouraging your customers to provide better reviews on social media sites such as Google+, Facebook, Angie’s List etc. According to a recent survey, over 90 per cent of customers have confessed that their buying decisions are influenced by online reviews. Happy customers are very important to influence a potential buyer's decision. So make sure your happy customers post reviews. Encourage them to write reviews. This can be added as a part of your customer service process.

5. Social Media Active

Each business can benefit from certain social media activity. Choosing the right platforms for your business is important and becoming active is also important. For instance, posting content, enquiring and interacting with your followers on a regular basis will boost your visibility.

Remember that social media profiles appear in search engine results very frequently. Hence, it is important to make sure all of your social media profiles are written really well and consistently branded. It should be optimized around the way you wish to be located online. Also include complete contact information across all profiles. The primary goal of creating a large digital footprint with website as the hub is to make sure there are several different ways for people to find you.

The idea is not having a lot of friends, followers or likes. It is about the quality of those who connect and interact with your business. You can pick one or two social media platforms that make the best sense for your business. You need to develop the best content strategy and implement those regularly.

Following the above listed tips will help you increase your online visibility.

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10 Social Media Podcasts to Take Your Marketing Skills to the Next Level

In case, you  have not been listening to any social media, podcasts, it is high time to start now. Podcasts have attained a lot of popularity in the last few years. From smartphone to various wearable technologies, Podcasts are widely used for marketing. This audio power has certainly made its way to the marketer's heart. The trend has been adopted by the best and brightest minds in the field of marketing. Most professionals, news lovers and students have already considered it a perfect entertainment and information staple.

If you  are a marketer and new to the podcast technology, here is a list of the best and widely appreciated, marketing podcasts to help you take your marketing skills to the next level:

The Art of Paid Traffic with Rick Mulready

Rick Mulready, social media marketing expert created a highly successful podcast, “Inside Social Media: Small Business Social Media Strategies for Today’s Entrepreneur” in the year 2014. Later on, in 2015 he added a few new elements and introduced another version in 2015, “The Art of Paid Traffic.” Topics covered include different ways of using paid traffic for boosting business growth, such as Facebook ads, YouTube ads, Twitter ads, etc. Each episode lasts for about 15 minutes and offers in-depth information on paid traffic topic. Rick aims at helping listeners gain detailed information on paid traffic strategies or tips.

Online Marketing Made Easy with Amy Porterfield

Amy Porterfield is a very popular Facebook marketing expert, author and online entrepreneur. She would take a topic and break it down in incredible ways. Many brands (even personal) are eager for gaining knowledge on various ways to make money from their online efforts. Amy knows this and has even undertaken it successfully. Amy emphasises on various actionable lead-generation strategies in her podcast. She also offers tips on how to grow an email list. Marketers can get tips on turning clients into dedicated advocates.

Build Your Tribe with Chalene Johnson

Apart from her fame for top-selling Beach Body workout DVD programs, she is also renowned as a social media and business coach! Her podcast, “Build Your Tribe with Chalene Johnson,” is very inspirational. Chalene is a passionate and motivational speaker which will be a great help for you to pump up the business.

TwitterSmarter by Madalyn Sklar

The podcast is dedicated to Twitter. Madalyn Sklar interviews impressive movers and shakers in the world of social media and online marketing. These interviews are aimed at discovering the best Twitter insights, resources and information. This is a perfect podcast for those who are into Twitter chats. Solar hosts weekly #TwitterSmarter chat. This chat helps with connecting, learning about, and sharing Twitter tips.

Hashtagged by Jordan Powers

The podcast is all about Instagram. Jordan Powers interviews Instagram community member in each episode, aiming at uncovering insights to the following:

Growing a following
Making an impact
Building a community

Manly Pinterest Tips with Jeff Sieh

In this podcast mainly for everything about Pinterest, Jeff Sieh explores best practices, strategies, and demonstrations with several Power Pinners. Once in a while, Jeff will cover other social networks like Facebook, Twitter, and Instagram too.

The Art of Paid Traffic by Rick Mulready

In The Art of Paid Traffic, Rick Mulready reveals the best paid traffic tips, tactics, and strategies for generating leads and sales on autopilot for your business. Together with expert guests such as Massimo Chieruzzi, founder & CEO of AdEspresso, Rick dives into Facebook ads, YouTube ads, Twitter ads, Google Adwords, retargeting, and more.

Perpetual Traffic by Keith Krance, Molly Pittman, and Ralph Burns

This podcast covers all actionable strategies; primarily for Facebook advertising. It also has occasional mentions the following and the like:

- Twitter
- YouTube
- Google AdWords
- LinkedIn

You will also gain a lot of interviews of business owners by Keith, Molly and Ralph. These business owners will narrate their tryst with struggles with digital marketing and online advertising and how  they overcame each.

Social Media Pubcast with Jon Loomer

Jon Loomer invites industry experts in every episode of Social Media Pubcast. This starts a discussion over a beer on Facebook marketing and advertising. Jon also records audio versions of all of his blog posts for those who wish to listen on the go. Jon also manages an exclusive community for ardent Facebook marketers.

Community Signal

This social media podcast by Patrick O’Keefe is a weekly offer for community professionals. It has  completely focused on community. According to Patrick O’Keefe, social media is one of the best set of tools for building a community. He also believes that marketing attracts new customers while community serves as an important tool to preserve them.

Support Ops by Chase Clemons

Social media managers receive support requests on almost all of their social channel. In case, you wish to get the best of support requests, Support Ops is just the right choice for you! This is a weekly podcast that helps you to deliver support experience for your clients.

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4 Effective Social Media Steps For Blog Promotion

Creating a social media marketing plan is very effective. However, it is important to make efforts towards making it effective. Here, you must focus on planning each post, reply, like, and comment to make it very effective for your business goals. This may sound a bit complex, but offers excellent results in the long run. All you need to do is take some time from your busy schedule and create a comprehensive social media strategy. Success will follow naturally.

Here are 4 dynamic social media marketing plan steps to follow and ensure successful blog promotion:

Step 1: Share Content

Focus on sharing your content literally everywhere. Start with personalizing your posts and making them informal. Experts recommend paraphrasing the title of the article. You may pick a custom image for your post to make it more relevant to the readership. This helps appeal better to the readers and inspire them to share your content more and expose it to a larger audience. You must also focus on searching for other communities in your niche. The members may find your posts useful and share them further.

Step 2: Share Posts Regularly

You must plan a consistent schedule which will be used to share your posts. Stick to this schedule come what may. There are many social media users who have their feeds full at all times without fail. Hence, there are chances that they will not wait patiently for your posts. In fact, they might just forget about you. Staying dead for over a week may fail to make an impression. Have your posts scheduled and published automatically. The idea is to define your target audience on the social media. Thereafter, you may use various tools such as Facebook Insights. This helps you to determine the precise times of day when your audience is the most active online to be able to schedule social media posts around those times.

Step 3: Improve Interaction Rate

Social media are originally intended for establishing interaction. So look through the various comments and answer as many as you can. In case, you cannot answer all of them, simply apologize. Remember that it is not necessary that all of your posts require having a link to a blog post attached to them. You may achieve a huge number of other objectives with your social media. For instance, you may directly or indirectly ask your audience for feedback. Write something that inspires a lively discussion in the comments. Try using surveys with multiple choice. These are a good idea. People may simply give a single click to pick an answer. This will contribute to the desired results. When it comes to authors of valuable comments, you must mention them in your next post and say that their comments inspired you. This will make them feel appreciated and engaged.

Step 4: Don't Restrict

Social media is all about sharing and communicating. Hence, it is certainly a wonderful idea to get in touch with other bloggers in your niche. You must also establish correspondence with them on a regular basis, and exchange ideas. Focus on reading their posts. You may find that some of these bloggers have great impressive things to offer. These are worthy of attention. In such case, don't be shy to share such posts with your audience. Other bloggers may find some of your posts interesting and worth sharing. They will share your content with their subscribers and have your blog exposed to a larger audience. This is beneficial for your blog and business.

To Sum Up

Social media ensure some incredibly dynamic tools to draw more number of target audience to your blog. All you need to do is become aware of the hacks to promote your blog in the social media. These are super effective and leave ample opportunity to experiment.

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