Friday, 25 August 2017

Top Staggering Video Marketing Statistics for the Year 2017

With the evolution of digital marketing, we continue to observe new more exciting trends. Most of these favors the concept of the video!

Listed below are some super quick and easy stats to help you know about the incredible benefits of video project. Your business can benefit a lot with YouTube advertisements, Snapchat videos and much more.



Video Marketing Statistics for the Year 2017


- The year is fantastic for YouTube. It enjoys over a billion users! This is almost one-third of all users of the World Wide Web users.

- Around 82 per cent of Twitter users, prefer watching video content on Twitter.

- 45% of people watch more than an hour on Facebook or YouTube videos a week.

- Videos of over 500 million hours are watched on YouTube on a daily basis.

- Around 87 per cent of internet marketers prefer using video content.

- Interestingly, more number of video content is uploaded in the span of thirty days as compared to the popular U.S. television networks have produced in last three decades.

- YouTube gets over 72 hours of videos uploaded in every one minute.

- 85% of the internet audience in the United States watches videos on the internet.

- About one-third of internet based activity is spent watching videos.

- The age group 25-34, also known millennial age group watches online videos the most. Reports have revealed that men spend 40 percent more time watching videos on the World Wide Web than women.

- 92 per cent of people who are ardent viewers of mobile video share videos with others.

- More than half of video content is viewed on responsive sites – mobile phones.

- Around 90% of Twitter video views occur on a mobile device.

- More than 10 million videos are viewed on Snapchat daily.

- Over two hundred million broadcasts have been created by Periscope users.

- Around 51 per cent of marketing professionals across the globe name video as the type of content that has the best ROI.

- Online marketers using video grow revenue to about 49 percent faster as compared to non-video users.

- Video can easily drive 157 percent of increase in organic traffic from SERPs.

- Social videos are known to generate over 1200 percent more shares as compared to text and images combined.

- Videos that are 2 minutes long tend to attract the most engagement.

- Videos are known to attract about 2-3 times visitors on a monthly basis.

- It is revealed that 85 percent of Facebook videos are watched without sound.

- Viewers are known to retain about 95 percent of a message once they watch it in a video as opposed to when reading it in the form of text which accounts for about 10% of the message.

- An average internet user spends around 88 percent more time on a website with video.

- This year (2017), internet video traffic will account to 69 per cent of all global consumer online traffic.

- It is predicted that video traffic on the internet will account for 80 percent of all consumer Internet traffic in the year 2019.

- Websites with videos get average CVR of 4.8 per cent against 2.9 per cent for those that don’t use the  video.

- Integrating a video on the landing page will make it 53 per cent more likely to show up on page 1 of Search Engine Results Page (SERP).

- An increase of 96% is received by any initial email in its click-through rate that has a video.

- Around 46 per cent users will enquire, buy or take interest in a product after viewing a video ad.

- In 2016, around 14 per cent of marketers used live videos as part of their social media marketing strategy.

- In the year 2017, over 44 percent of SMB owners and marketers propose plans to put money into video content on Facebook.

- Blog posts incorporating video attract 3 times as many inbound links as blog posts that come without one!

- Video attracts double the monthly visitors.

- Around 95 per cent of message is retained by viewers. This happens when they watch it in a video than the 10 percent when reading it in text.

- Combine video with those full-page advertisements and boost engagement by around 22 per cent!

- 69 percent of all consumer internet traffic (on an international level) will be video traffic in the year 2017.

- By the year 2019, internet video traffic will account for 80 percent of all consumer related internet traffic.

- An average user spends over 88 percent more time on a website integrated with video.

- Want more statistics to assist with your 2017 strategy? Check out our social media marketing statistics!

9 comments

This comment has been removed by the author.

Thanks for sharing the valuable information here. So i think i got some useful information with this content. Thank you and please keep update like this informative details.

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Thanks for sharing the valuable information here. So i think i got some useful information with this content. Thank you and please keep update like this informative details.

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Digital Marketing Company in Chennai

This comment has been removed by the author.

Really a wonderful article.. looking for more content like this on Video Marketing.

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Thank you for sharing such valuable information and tips. This can give insights and inspirations for us; very helpful and informative! Would love to see more updates from you in the future.

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