8 Tools to Help Content Marketers With Blocking and Tackling SEO

Most professionals find the task of developing a great piece of content, time-consuming. A lot goes into preparing content, including:

- Make sure it drives organic search traffic to your website
- Optimize it well

There are many dynamic tools experts use to simplify optimization search engine for your content at all levels. Using these will make the task smoother, successful and time saving. Listed below are 8 tools that help content marketers block and tackle SEO:

1. BuzzBundle

This is yet another way to promote your content. It will also help you build some amazing links. BizzBundle helps with searching for questions relevant to topic of content on the following:

- Social networks
- Forums
- Blogs

The tool facilitates you to enter your keyword phrase and look for posts relevant to your topic. All of this is possible under one roof. In case, your visitors enquire about your topic, simply answer them with a link to your content. This is relevant, beneficial to your potential clients and usually appreciated.

2. Google AdWords Keyword Tool

This is a keyword research tool that's often underestimated as a powerful content marketing tool. All you require doing is entering a topic idea to get up to eight hundred suggested keyword phrases for that specific idea. The tool also helps downloading these ideas into a spreadsheet. Thereafter, you may sort them via search volume and get content topics for the most popular results. The tool promises you a huge number of content ideas.

3. BuzzSumo

This is a premium tool that facilitates users see the top content on a specific topic for social sharing volume. Clicking on the following buttons will help you to view backlinks from various other content and those that have shared content on Twitter:

- View Sharers Buttons
- View Backlinks

4. Impactana

Wish to learn more about a specific piece of content? If social sharing metrics on content is not the only information you wish to have, trust Impactana. This is a premium tool that facilitates users to see the following received by any piece of content:

- Number of backlinks
- Comments
- Views

Metrics of comments and views are very useful in determining whether or not a piece of content possesses a good number of social shares or links yet no traffic. The metrics also facilitate you to determine if links or shares or links have been purchased.

5. HubSpot’s Blog Topic Generator

Don't know how to come up with actual titles for keywords? Use HubSpot’s Blog Topic Generator. This tool is very helpful in developing specific titles. Once you enter a couple of keywords from your spreadsheet, it is possible to get some great title ideas. All you need to do is scroll below those ideas in order to enter your information which shows a spreadsheet that helps with generating over two hundred more blog post titles.

6. Grammarly

Do you have an editor to look over your content? If no, then Grammarly is just the right tool for you. It offers in-depth error checking which is beyond what Google Docs and Microsoft Word offer. Configuring Grammarly to look for issues based on content type created is important. You may also choose the type of issues it detects. The dynamic tool helps you to prevent you from losing various links and social shares to grammatical errors. Grammerly is very helpful for those do not write in their native language.

7. Sendible

This is a brilliant social media management tool that can share your content quickly with a variety of social networks. It is possible to review the analytics for each share. You can easily repost content to different or same networks for continued promotion.

8. WordPress SEO

If you develop content in WordPress on their own domain, WordPress SEO is a must have. The plugin will help you to configure SEO settings for each piece of content written. Thereafter, it assesses it for keyword optimization. It is possible to switch over to the Page Analysis tab for better tips on how to improve your content’s keyword optimization for search. It is best to install the tool to a site that doesn't give access to this plugin. All you need to do is install it on your own WordPress website. Then save the post as a draft. This runs it through WordPress SEO analysis.

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7 Wonderful Steps to Optimize Web Content for Humans and Search Engines

Most businessmen have a storehouse of some brilliant ideas and a vision for what needs to be done for the company in their mind. They have some wonderful plans and revolutionary concepts too. Although you might be the next big thing for your business, things might go drown in the drain due to lack of effective communication between you and the user.

It is important to know that potential customers will get an impression of you and your company through website. If you do not focus on keeping content up to the mark, the potential customer may not get converted into your customer. Failing to impress them with your content will repel them. They will not call you up to learn more about what you sell.

Search Engine Optimization is the best thing to include into your website and create that much needed powerful impression on customers. Listed below are 7 important steps to optimize your web content:

Step 1 - Honest and Accurate Content

Web content optimization strategy is not a new thing. It has been in existence since many decades. The key is to understand that fabricated content does not appeal to anyone. Hence, the best website content has to be honest content. As you focus on adding honest, relevant and accurate content to your site, you actually add to the credibility of your website. This will have you more happy and satisfied customers as you attempt to deliver precisely what's promised. Make sure you avoid all kinds of click-baits in keywords, image alt tags, and headlines as this may hamper the reputation of your website.

Step 2 - User Centric Content

Always make clients your top priority. This is possible if you focus on making web design and content user-centric. So get into the shoes of your user and know what your customer wants. This is important to create content that attracts users. Remember that reliability gives way to a long term friendship. Make sure you show client that you have things in common.

Step 3 - Scannable and Simple Content

You are on a research spree. Here, gathering information related to a specific product and different providers is vital. A lot of the time people simply scan through the content as they don't get ample time to read. Dealing with the mindset is possible by making the content “scan-friendly”. This way, the potential client can get a good idea of your content quality. All you need is simply scanning your website.

Additionally, it is important to ensure the content minimalistic and easy. Do not add any jargons or terms that will make your clients grab a dictionary.

Step 4 - Learn SEO Basics

Since it is not possible to repeat keywords in the present day, simply go back to the basics for Search Engine Optimization. You need to start from there. When designing the content search engines love, there are certain things you need to learn such as Title, Meta Description, H1 (The headline is the tag for Search Engines), Image Alt Tag, and URLs. Also remember that minimalistic and shorter URLs tend to attract more clicks. It is advisable to keep it short, simple and significant. Also, do not overdo with keywords or over do the keyword. You must include variations of it. Let the keyword show up in the headline and title. You may also use it twice or thrice in the entire body.

Step 5 – Keep Keyword Repetition at the Lowest

This is an excellent tool for search engine optimization. Unfortunately, this trick has already reached to the robots. Hence, you may be penalized for baiting the users through keyword repetition. Additionally, it is quite irritating to read the recurrence of the same word when scanning. In short, you must use keywords, but make double sure that you don’t overdo it.

Step 6 – Focus on Crosslink

There are several benefits of cross linking. One of the best ones is that it lets you gain higher search engine ranking via increasing the number of crosslinks on your business website. In simple words, Simply put, linking to relevant websites through sidebar linking or in-content will make search engines add to the relevance of your website. This ultimately results in higher rank for your domain.

There are a number of things you need to keep in mind while crosslinking including originality and uniqueness of content, theme similarity between the linked content, best user experience, use of appropriate keywords, and making it all seem natural. You must avoid forcing it.

Step 7 – Accept the Flow

It is very crucial to follow all of the above listed steps for Search Engine Optimization. However, it is also very important to make sure it doesn’t seem awkward or made up. Anything that seems forced into the human does not really work well with search engines. The key is to keep both the Search Engine and the human happy. This means whenever you’re not forced to repeat a keyword, or add frailty without any reason, simply go with the flow, following all of the instructions.

Following the above listed 7 steps will help you optimize your web content for both human & search engines.

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