Showing posts with label Video Marketing. Show all posts
Showing posts with label Video Marketing. Show all posts

Friday, 25 August 2017

Top Staggering Video Marketing Statistics for the Year 2017

With the evolution of digital marketing, we continue to observe new more exciting trends. Most of these favors the concept of the video!

Listed below are some super quick and easy stats to help you know about the incredible benefits of video project. Your business can benefit a lot with YouTube advertisements, Snapchat videos and much more.



Video Marketing Statistics for the Year 2017


- The year is fantastic for YouTube. It enjoys over a billion users! This is almost one-third of all users of the World Wide Web users.

- Around 82 per cent of Twitter users, prefer watching video content on Twitter.

- 45% of people watch more than an hour on Facebook or YouTube videos a week.

- Videos of over 500 million hours are watched on YouTube on a daily basis.

- Around 87 per cent of internet marketers prefer using video content.

- Interestingly, more number of video content is uploaded in the span of thirty days as compared to the popular U.S. television networks have produced in last three decades.

- YouTube gets over 72 hours of videos uploaded in every one minute.

- 85% of the internet audience in the United States watches videos on the internet.

- About one-third of internet based activity is spent watching videos.

- The age group 25-34, also known millennial age group watches online videos the most. Reports have revealed that men spend 40 percent more time watching videos on the World Wide Web than women.

- 92 per cent of people who are ardent viewers of mobile video share videos with others.

- More than half of video content is viewed on responsive sites – mobile phones.

- Around 90% of Twitter video views occur on a mobile device.

- More than 10 million videos are viewed on Snapchat daily.

- Over two hundred million broadcasts have been created by Periscope users.

- Around 51 per cent of marketing professionals across the globe name video as the type of content that has the best ROI.

- Online marketers using video grow revenue to about 49 percent faster as compared to non-video users.

- Video can easily drive 157 percent of increase in organic traffic from SERPs.

- Social videos are known to generate over 1200 percent more shares as compared to text and images combined.

- Videos that are 2 minutes long tend to attract the most engagement.

- Videos are known to attract about 2-3 times visitors on a monthly basis.

- It is revealed that 85 percent of Facebook videos are watched without sound.

- Viewers are known to retain about 95 percent of a message once they watch it in a video as opposed to when reading it in the form of text which accounts for about 10% of the message.

- An average internet user spends around 88 percent more time on a website with video.

- This year (2017), internet video traffic will account to 69 per cent of all global consumer online traffic.

- It is predicted that video traffic on the internet will account for 80 percent of all consumer Internet traffic in the year 2019.

- Websites with videos get average CVR of 4.8 per cent against 2.9 per cent for those that don’t use the  video.

- Integrating a video on the landing page will make it 53 per cent more likely to show up on page 1 of Search Engine Results Page (SERP).

- An increase of 96% is received by any initial email in its click-through rate that has a video.

- Around 46 per cent users will enquire, buy or take interest in a product after viewing a video ad.

- In 2016, around 14 per cent of marketers used live videos as part of their social media marketing strategy.

- In the year 2017, over 44 percent of SMB owners and marketers propose plans to put money into video content on Facebook.

- Blog posts incorporating video attract 3 times as many inbound links as blog posts that come without one!

- Video attracts double the monthly visitors.

- Around 95 per cent of message is retained by viewers. This happens when they watch it in a video than the 10 percent when reading it in text.

- Combine video with those full-page advertisements and boost engagement by around 22 per cent!

- 69 percent of all consumer internet traffic (on an international level) will be video traffic in the year 2017.

- By the year 2019, internet video traffic will account for 80 percent of all consumer related internet traffic.

- An average user spends over 88 percent more time on a website integrated with video.

- Want more statistics to assist with your 2017 strategy? Check out our social media marketing statistics!
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Thursday, 23 February 2017

8 Dynamic Strategies for Promoting Your YouTube Videos

So you have a YouTube channel and videos that display your products and services in the best light. Now what? It is now time to promote these videos as well. Here are 8 best strategies that help you make videos viral online:



1. Get Listed


You must get your videos and YouTube Channel page listed with the major search engines. So be prepared to list them on Google, Yahoo! and Bing. Later on, integrate SEO strategies to ensure better listing placements.

2. Start Promotion Activity


Start off with promoting your videos to your friends, relatives, colleagues and neighbours. Also promote these to your existing happy clients. You should ask them to watch your video (s) and share them with their online / offline friends.

3. Use SEO to Promote YouTube Videos


Don't you wish your videos and channel pop up first when target audience search for content? Most people have the best video content, but doesn’t really show up in the first few results on Google / YouTube search. This is not good because the video will not get any views from search engines.

If you have a video that displays your products and services and want it to be the first in the list, make it visible and relevant to search engines. You can do this by placing appropriate keywords in the right places.

4. Cross-promote Teasers and Videos


Whether you have just created your YouTube account, thinking of uploading videos, or just started adding initial content to your channel, make sure you get into action early on building the excitement. Your target audience should get the news about your new venture in an exciting way.

5. Video Thumbnails


Make sure the YouTube thumbnails are less than 2 MB in size. Also take care that the resolution is 1280 x 720. Although smaller in size, video thumbnails are arguably one of the biggest things to focus on especially to promote videos successfully across different social media platforms.

Try imagining that the YouTube thumbnail is your business card for the page. It will show up on the homepage, to target audience when they search for a specific video, and once a video is shared.

It is possible to create custom and actionable YouTube thumbnail via using Canva to drive more traffic to a website. You need to upload specific dimensions. The rest of the design will be taken care of by Canva. All you need to do is click on homepage tab - “use custom dimensions” tab.

Use very simple, crystal clear text describing a video when creating a thumbnail. Also integrate logo in one of the bottom corners. Brighter colours are the best choice for thumbnails. For a positive impact, follow consistency with your brand. It is better to stick with the same font type, color scheme, and/or general layout. This will make videos noticeable as your brand.

6. Analytics are Important


For a new YouTube channel or one that hasn’t been active since long, the analytics may go inaccurate. So keep tabs on Google Analytics, Facebook Analytics, or kind of social platform that you are active on.

You should know what day(s) of the week and time are your fans most active. Also know the type of content that get the most traction. For successful promotion of the YouTube channel, it is important that you know your analytics well.

7. Keywords and Phrases for Videos


It is crucial to know that Google and YouTube have complex algorithms. So when it comes to selecting search results, they can be tough. Don't worry. You don’t need to get deep into the algorithm concept. Simply knowing that appropriately placed keywords and increased views boost relevance of videos in searches is enough.

So start making efforts towards boosting your placement on Google searches. Prepare a list of phrases and keywords to use. Know what phrases your target audience will use to find you. Some of the most common searches include, “How to _____” and “What is a _____?” So including these into your video phrases and keywords will really help.
For instance, a beauty vlogger can use keywords for a skin whitening tutorial such as “How to get fair skin,” “skin whitening,” “clear skin,” and, “brighten skin.” Make sure you fit these words and phrases naturally into your title. Also include in the description of your video. Keep keyword density on the lower side. It should look natural.

Allow primary keyword or phrase to appear in your title. Also write a long description that gives you ample opportunity to naturally fit primary and secondary keywords and phrases into the text. Make use of the video tag box to add relevant keywords.

8. Hire a Professional


If budget allows, hire a reputed YouTube video marketing company. The team of experts will allow you to plan and implement a highly effective  online promotional campaign for your YouTube videos.
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Tuesday, 20 September 2016

10 Great Off-Page SEO Techniques – How to Boost Traffic to a Website

Search Engine Optimization is one of the best and proven techniques used to boost traffic to a website. This happens via application of various strategies to obtain a high-rank placement in the Search Engine Results Page (SERP). These may include a lot of things, including Bing, Google, Yahoo and many others. The process of SEO can be categorized into two techniques to improve the position of website in SERP. This is known as ON-Page SEO and OFF-Page SEO.



Off-page SEO is a process that facilitates a website attain popularity on the World Wide Web and attract more visibility from the target audience. Off-page SEO techniques can help improve the position website in SERP.

Here's a list of top 10 best and trending off-page SEO techniques:

1. Social Media Engagement


This one of the major off-page SEO technique. If you are serious about making your business, blog or website popular, simply engage with people on different social media platforms. The presence of social media is very helpful in growing a business. This is also very effective in attracting more back links.

2. Blog Marketing


Posting comments regularly on other blogs within relevant niche as yours helps with adding a link in the comments section directly. Thereafter, these links can be crawled by search engines, allowing them to point towards your website.

3. Social Bookmarking Sites


These social bookmarking websites are one of the best platforms for promoting your website. Bookmarking blog post or webpage on various popular social bookmarking websites will help you gain high traffic to your webpage or blog.

4. Forum Marketing


It really pays to find forums online that is closely associated to your website niche. Thereafter, you can get involved within that specific community. It is crucial that you give reply to all of the threads. All queries of people need to be answered well. Also try offering advice. This facilitates to build up  your overall reputation as you are getting associate to an expert within that specific niche. Most off page SEO experts recommend using “Do-Follow” Forums. This helps you to include a link to your website within your signature. It facilitates the search engines to crawl your website.

5. Blog Directory Submission


Directory Submission is a widely accepted process of building quality backlinks. You must select an effective directory and a proper category. Remember that it takes a good amount of time to deliver results. The best part is that these results stand out over a longer period of time.

6. Link Baiting


Link baiting is quite a popular way of promoting any site. Here, in case you produce a very popular and impressive post for your website, other people may find it interesting and want to link to it too. If you have copied or published content from a different website, it is crucial to place their website link as a reference. This is a give and take process. You should do it for others and allow others to do it for you. The process enhances your overall link popularity.

7. Video Marketing


This is similar to photo sharing and very effective. Hence, if you have any videos that you have already used on your website, then it is wise to submit them to various websites such as Vimeo, YouTube, etc. This is one of the best ways to allow people to locate your content in different ways.

8. Local Listings


This depends on a specific site’s niche. You may realize that listings available in local directories are very useful for attracting potential clients to your site. A website promoting your local business is very useful as compared to going global and facing tough competition. So list your website locally. This will help your search engines view your site easily and fetch the content. The entire process helps with reaching a targeted audience. You may consider submitting your website to various websites such as Maps, Google Local, Yahoo Local, Yellow Pages, and many more.

9. Social Shopping Network


This makes for a great strategy if your running an e-commerce website. It helps you advertise and branding all of your products for free. You simply require submitting these to various online shopping networks. Try submitting your products and services to websites such as Yahoo Online Shopping, Google Product Search, MSN Online Shopping, and various other major social shopping network sites. This improves the chances of target audience finding the products that you wish to sell.

10. Image Submission


This is about sharing pictures on all popular image submission websites. Prior to submitting images, it is crucial to optimize these with the appropriate URL and title tags. You must also check for a proper title, description and tags prior to actually submitting your images.

Following the above listed off-page techniques will help you boost your website's popularity.
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