Tuesday, 20 September 2016

10 Great Off-Page SEO Techniques – How to Boost Traffic to a Website

Search Engine Optimization is one of the best and proven techniques used to boost traffic to a website. This happens via application of various strategies to obtain a high-rank placement in the Search Engine Results Page (SERP). These may include a lot of things, including Bing, Google, Yahoo and many others. The process of SEO can be categorized into two techniques to improve the position of website in SERP. This is known as ON-Page SEO and OFF-Page SEO.

Off-page SEO is a process that facilitates a website attain popularity on the World Wide Web and attract more visibility from the target audience. Off-page SEO techniques can help improve the position website in SERP.

Here's a list of top 10 best and trending off-page SEO techniques:

1. Social Media Engagement

This one of the major off-page SEO technique. If you are serious about making your business, blog or website popular, simply engage with people on different social media platforms. The presence of social media is very helpful in growing a business. This is also very effective in attracting more back links.

2. Blog Marketing

Posting comments regularly on other blogs within relevant niche as yours helps with adding a link in the comments section directly. Thereafter, these links can be crawled by search engines, allowing them to point towards your website.

3. Social Bookmarking Sites

These social bookmarking websites are one of the best platforms for promoting your website. Bookmarking blog post or webpage on various popular social bookmarking websites will help you gain high traffic to your webpage or blog.

4. Forum Marketing

It really pays to find forums online that is closely associated to your website niche. Thereafter, you can get involved within that specific community. It is crucial that you give reply to all of the threads. All queries of people need to be answered well. Also try offering advice. This facilitates to build up  your overall reputation as you are getting associate to an expert within that specific niche. Most off page SEO experts recommend using “Do-Follow” Forums. This helps you to include a link to your website within your signature. It facilitates the search engines to crawl your website.

5. Blog Directory Submission

Directory Submission is a widely accepted process of building quality backlinks. You must select an effective directory and a proper category. Remember that it takes a good amount of time to deliver results. The best part is that these results stand out over a longer period of time.

6. Link Baiting

Link baiting is quite a popular way of promoting any site. Here, in case you produce a very popular and impressive post for your website, other people may find it interesting and want to link to it too. If you have copied or published content from a different website, it is crucial to place their website link as a reference. This is a give and take process. You should do it for others and allow others to do it for you. The process enhances your overall link popularity.

7. Video Marketing

This is similar to photo sharing and very effective. Hence, if you have any videos that you have already used on your website, then it is wise to submit them to various websites such as Vimeo, YouTube, etc. This is one of the best ways to allow people to locate your content in different ways.

8. Local Listings

This depends on a specific site’s niche. You may realize that listings available in local directories are very useful for attracting potential clients to your site. A website promoting your local business is very useful as compared to going global and facing tough competition. So list your website locally. This will help your search engines view your site easily and fetch the content. The entire process helps with reaching a targeted audience. You may consider submitting your website to various websites such as Maps, Google Local, Yahoo Local, Yellow Pages, and many more.

9. Social Shopping Network

This makes for a great strategy if your running an e-commerce website. It helps you advertise and branding all of your products for free. You simply require submitting these to various online shopping networks. Try submitting your products and services to websites such as Yahoo Online Shopping, Google Product Search, MSN Online Shopping, and various other major social shopping network sites. This improves the chances of target audience finding the products that you wish to sell.

10. Image Submission

This is about sharing pictures on all popular image submission websites. Prior to submitting images, it is crucial to optimize these with the appropriate URL and title tags. You must also check for a proper title, description and tags prior to actually submitting your images.

Following the above listed off-page techniques will help you boost your website's popularity.