Top Reasons To Optimize Your Website For Voice Search

Each one of us have fantasised a technology that promises solutions to queries sans any delay. The wish is not far fetched; at least not in this era where Google, Bing and Amazon Echo have already set into the path of fulfilling it for their dedicated users. Voice and conversational search is the most sought after technology, these days.

Change is the buzz word. Each one of us would love to embrace a change that promises to make our lives easier. No wonder interactive search queries are more in demand than the old text queries. These promises to save users a lot of time. As per a research, it has been revealed that 55 percent of adults and 41 percent of adults use voice search every day. This is because people like the idea of getting direct answers as compared to links. Hence, the voice search SEO strategy is the most sought after. It ensures a bright future for businesses online.

Voice Search

With improvement in technology, voice chat has been recognised highly reliable. In the past few years, word error rate was around 20 per cent. However, speech recognition, word error rate is very low (8%).

Smart Search

Did you know only a few people type the way they speak? In most cases, people use short hand kind of language while typing. However, voice search comprises of full question. No wonder some of the programs such as Siri, Cortana, and Google Now have become very popular. These have got better and more refined with time. Studies have revealed a sharp increase in the use of these programs.

Conversational Voice Search

Google can answer queries without any hassles. For instance, a query - “Where is the Qutub Minar”. Now if you ask “Show me pictures ” google understands the actual reference of Qutub Minar.

Location Based Queries

This is a major benefit. For instance, you are based in Noida and search for “Restaurants”, google knows your location and will return queries based on your location. So expect a list of the best Restaurants in Delhi.

Algorithm

Google is blessed with a machine learning based algorithm. This is smart and can easily learn about the  individual. It is capable of directly handling transactions related queries such as “Buy a pair of lenses”. So it will remember your power and instantly takes you to the catalog of products displaying lenses suitable for your eyes.

SEO Impact

Voice Search definitely has a tremendous impact on Search Engines. Most organizations are focusing on long tail keywords than the shorter ones. The content gets more specific and user-centric. Understanding people typing a query and their needs will help businesses a lot.

Long Tail Keywords

Focus on long tail keywords makes the voice search more specific to a specific topic which the user would want to find answers to. This saves their time in searching or going through content on a very vast topic.

Schema Markup

Search engine usually looks for query context in general searches. Context refers to the previous question. It may even refer to any individual or location. The HTML add-on facilitates search engines understand the content, context easily, and help you rank well in normal searches. This will also make you more relevant in specific queries made through voice search.

Metadata Optimization

Metadata of a website is usually stored on robot.txt and sitmap.xml files. Proper focus on the sitemap and robot file will make these easily readable and visible to search engines.

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Innovative Things Explored by SEM Marketers These Days

SEM is an acronym for Search Engine Marketing. This kind of internet marketing facilitates promotion of websites via enhancing visibility on search engine pages through paid advertising. Present age SEM marketers are focused on support from SEOs/content writers for integrating search engine optimization. They modify or rewrite content and overall architecture of site while aiming at achieving higher ranking in search engine results pages.

Recent advancements in SEO technology have inspired SEOs to make dedicated attempts towards the following:

- Curate link profiles
- Kneading appropriate keywords into title tags
- Creating a sitemap ideal for crawlers

Some SEM marketers are pioneering the sites that may dominate the search engine results and others are busy exploring new revolutionary developments in this field:

Implementation of Schema Markup

These days, budding SEO innovators are up-to-date with the latest SEM trends. In fact, they are leaving no stone unturned to help website of clients ranked number one on Google search engine rankings. The schema markup is certainly the next wave of search innovation. This makes search listings more visible and boosts click through rate. Google tries to refine search results on a regular basis for the wellbeing of the end user.

Markup Schema along with dynamic 'Knowledge Graph application', is presently known to be a sweet spot for SEO application. As per a recent research, it was revealed that around 36 per cent of Google’s search results include a minimum of one snippet with information derived from Schema.org. Interestingly, other search engines also like schema markup boost website rankings in the market. Unfortunately, for some reasons, they were unable to make optimum use of Mark-up schema.

Communication

The present age of digital revolution SEO experts is focussing on smart usage of digital marketing strategies and tools. They are also concerned about the overall impact of SEO. SEM marketers are playing major role in offering advice to content marketing team on implementation of content marketing keyword. They help content marketing team understand the guest posting opportunities that are legal. SEM marketers assess choices to determine which specific one will benefit link profile.

Regular Update on Latest Trends and Algorithm

When it comes to beating the best SEM marketers online space, an SEM should hold in-depth awareness of the big industry and regular changes in the algorithm. Getting updated about the digital marketing trends regularly will help you enjoy a better position and also make predictions on future trends. Skilled and well informed SEM and SEO can help a business taste the fruit of success.

Remember that Google Algorithms keep varying. Most SEM newbies are aggressive with their lookout on digging new tricks and methods to drive more traffic towards websites and sell products and services. These days, there is much more to search as compared to simply search. The reason is that search engines usually touch several other areas depending on product/service. So if you are serious about staying in line with various SEO developments, stay abreast with the latest trends and advancements in the digital world.

Focus on Branding

In recent years, marketers are seen linking SEO and Purchase Relations in their business. This association ensures brilliant returns to their business. Branded search results of any company hold a very high value of intuitive search. Hence, it is possible to expand brand footprint for a professional in case, he/she is capable of pursuing content marketing (guest posting). The present age of neck to neck competition makes SEO an impossible task to undertake without including the PR element. This is especially true entrepreneurs, leaders, and niche experts. Optimization of web presence largely depends on the public stature of the person. No wonder both SEO and PR is considered as one crucial element of digital marketing.

Sum Up

There are a number of things SEM have been experimenting in the digital world to drive traffic to their websites. They also follow these rules to make client’s website rank on the top of Google rankings.

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Hiring the Best SEO Company in India - 6 Perks You can Enjoy

Looking forward to make your business a sure shot success? If a dynamic online presence for your site is your dream, simply focus on hiring the best SEO company in India. This will also help you with increasing your ROI (Return on Investment).

Listed below are some of the best advantages of hiring a reputed SEO company:

Experience and Skill

Search engine optimization may seem to be very easy, but it takes real practice and knowledge to employ the best. Trial and errors are also needed to become highly proficient in the domain. Hence it is no surprise that it could take a couple of months or even years to gain the experience and a rank of being an expert to undertake and accomplish a successful SEO campaign. Choosing experts for the job, will benefit your website to a great extent.

Attract More Customers

This is the prime reason for hiring skilled specialists holding years of experience for your SEO campaign. The process will increase your clientele base. It is definitely worth investing in SEO services. All businesses having an SEO optimized website have attracted more customers than those that are not using such services. With effective SEO, you can expect your website to grow faster. So focus on hiring an advanced and highly reliable SEO services from top organizations in India.

Additional Support

Looking forward to add more support to your SEO campaign? Professional and experienced SEO service providers are capable of offering it to you than other online advertising options. Specialists working for a top SEO company in India are capable of handling social media marketing campaigns. They can also do email marketing, pay-per-click advertisements, and YouTube marketing all at a time. You can also benefit from the latest responsive or a mobile friendly website. Another brilliant service offered include online reputation services. So if you are seeking an all-in-one online marketing package, simply hire the best SEO service.

Tools and Resources

More number of high quality websites are being indexed by leading search engines. Hence, there is often fighting for the top of the results page. Since Google frequently changes their algorithm, it is crucial to stay updated on these changes. Experienced and expert SEO professionals will spend time to get acquainted with advanced tools and resources. This enables them to run a successful SEO campaign for customers. It can be really tricky to run a successful campaign without these tools and resource. Experts are always ready with these resources.

No Shortcuts

Experienced and professional SEO services do not believe in taking any shortcuts. However, this is not the case with unprofessional and novice service providers who mainly run scam campaigns to attain the top of the search engine rankings. Google and other search engines are smart enough to notice the errors as Black Hat SEO techniques committed by these providers and ban their sites. This means if you give back links to your website that direct users to the wrong places, your website may be penalized for it. Luckily, the best SEO company in India are equipped with the best tools and knowledge to prevent any such things. There will be no problem with your website.

Investment

Many times, people are in doubt about investing huge amount of money in employing SEO services for business. However, a professional SEO campaign such as Get Top Rank is a solid investment that will provide you with brilliant returns in the long run. The only thing you should be concerned about is reaching out to the best company.

Consider these six crucial reasons will help you decide on whether or not to hire an SEO company in India.

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Top 15 Predictions for Digital Marketing in 2017 – The Trends to Expect!

Worldwide adoption and prominence of digital marketing has increased through the years. The marketing concept has helped consumers have the world at their fingertips. It successfully created a global marketplace where businesses (big and small) compete on the same platform!

So what's in store for the year 2017? Well, the year promises a wonderful year from the digital marketing perspective. Here are top predictions for the year:

1. Cross-Device Marketing

People these days are using multiple devices. They have at least two digital devices (laptop, smartphone, tablet). So marketing across channels and devices is the new trend and a standard that has been set. So businesses need to be where the customers are. Marketing endeavors require being coordinated. This will allow for a consistent feel across multiple devices possessing varying resolutions and screen sizes. Mobile optimization of a business website is a first must-have. The email settings should be established for both desktop and mobile readers. All of your marketing campaigns need to be optimized for desktop and mobile. Keep a clear count of ROI per campaign, per device. This will keep you informed about your success rate and the places where your audience is most responsive.

2. Influencer Marketing

This concept is all set to explode this year. Social proof of brands and products is important for consumers. So when a favorite celebrity or blogger promotes a product, they are more inclined to trust that endorsement as compared to any email campaign or plain advertisement coming directly from the brand.

3. Mobile First

Mobile is the trend of 2017. From your business website to email campaigns, everything needs to be formatted for mobile. Optimize for mobile before the desktop. Remember all of your potential clients are viewing websites, reading email, and perusing social media on their mobile devices.

4. Personalization

Increased personalization is a trend that's going to explode in 2017. Personal touch and recognition is highly valued by customers. Regardless of their position in the customer lifecycle, the kind of customization goes demands marketing efforts to addressing several things, including consumer behaviors, device preferences, spending habits, time zones, and languages. So it is time to embrace points of differentiation of target audience and categorize your customers accordingly.

5. Rise of Small Business

Expect a rise in small businesses tapping into Twitter’s Dashboard app, Facebook Insights, and Instagram analytics. They will use these platforms to meet customers’ needs. The platforms are easy to understand and ensure easier access to relevant insights. This means one doesn't need to be a data wizard to make sense of the information. All you need to do is invest in understand these metrics and watch your business thank you!

6. Shrinking Organic Listing

This will come as a shock to the SEO world! Organic listings will shrink as PPC and Local Paid Inclusion takes hold. It is true that Google will turn into a pay-to-play space with top few organic rankings getting continual search traffic (mainly for information-centric websites).

7. Mobile Domination

As already discussed, mobile will dominate the traffic on the web.

8. Voice Search

This is going to exceed half of all searches. Now you will see the concept of keywords flipping as people speak more than typing.

9. AMP (Accelerated Mobile Pages)

They are here finally! Although new, they will make a decent place in the field of digital marketing.

10. Growth of PPC

This is going to experience exponential growth. The first screen will entirely be dedicated to paid ads! After all, how do you think Google makes money? Organic listings are certainly the answer!

11. Shopping on Instagram

Instagram will be adored by Shopaholics. The storefronts and affiliate programs will experience massive growth. The Instagram shopping field will thrive.

12. Overflow of Social Media Ads

Yes, the overflow on social media will continue to grow! Although an inappropriate channel for ads, ads are doing really well!

13. Change of Virtual Room Behavior

There will be a significant modification in behavior around virtual social rooms. All social media users and platforms will innovate and adopt new means of social engagement. This will be preferred against the customary approach of meeting people in person. Virtual reality (VR) chat rooms will turn into a brand new social experience.

14. Content will Remain the King

Of course, this will continue to remain the significant SEO focus. This is what's going to drive most projects round the year. The quality of the content will be judged critically. Hence, content for content’s sake will not prevail!

15. Advent of New Tools

This will facilitate content marketers produce targeted, high-quality content at the publishing stage. Content writers will demand more data. They will become more technically expert, bold and prefer easy-to-use tools that provide traffic and competitor SEO stats.

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