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Friday 25 August 2017

Some Amazing Ways to Take Advantage of the Google/Twitter Partnership

Google and Twitter had recently announced a new partnership. This collaboration will provide Google access to tweets that get posted on the social media platform. The allows them the capacity to embed tweets directly into relevant search results. This is certainly great news for an average user. They will see top tweets while performing a search apart from news and links to relevant information that they usually get. Hence, you can get instant access to real-time updates. The world will seem to be more connected with this collaboration.

The recent collaboration of Google and Twitter is mutually beneficial for both companies. This is because Google will gain better user experience and Twitter will enjoy extra visibility from online searchers. Additionally, it is also very beneficial for your organization. Listed below are some strategies you may adopt to benefit from this latest development:

Boost Twitter Profile

This is the most important advantage of this partnership. With this new change, more number of people will see your tweets. Also there are chances that more people come to scope out your Twitter profile for learning more about your business. So if you don't have a Twitter account or the profile looks bad, it is time you get the presence straightened out. Here, you need to add the web address you wish people to follow. Another important thing to do is optimize description of your company and create an impressive profile and background pictures. Focussing on these small details will let you create that much needed first positive impression on potential customers who visit your profile.

Current Events

The next step is to start tweeting about current events. Make sure these are relevant to your industry. Major searches happen in the field of recent happenings. Although tweet arrangement tactics and fundamentals haven’t been revealed yet, it is more likely that tweets relevant to present events make it to the top position of search results pages. Here, you should incorporate appropriate trending hashtags into your systematic social content. Also read news daily to see how your business responds or expands on those events. Including hashtags or keywords relevant to events will help Google can easily make out what you are talking about.

Presently, tweet answers to common issues and queries. Hence, it may not be possible that tweets appear for broad, info-seeking questions. These will cater to niche problems (popular ones). For instance, specific queries such as “how do I bake a cake” may populate tweets with content specifically addressing that query. Since such answers are quite rare. Hence, you will have very less competition as compared to posting about the trending events. So work for answers to common queries in your regular post schedules. It is better to get specific as you can. Including a link to detailed explanation on website will also help you attract that much needed extra traffic.

Emphasise your Content around Niche

This one of the most popular SEO and social tactics being practised for years. However, the latest partnership of Google and Twitter will makes it quite a compulsion. Remember, the bigger your business is, harder it gets to turn up more in searches. So it is better to narrow down your focus to just one or two key areas of expertise. Thereafter, you should optimize the entire content to make it focus on that specific niche. Although you may cut down the visibility in peripheral searches, the relevance for that specific niche will remain unmatched. The action will make your niche tweets the only ones for relevant searches.

Emphasise on Other Social Platforms

The recent Google Twitter collaboration is just the one. However, soon Google is planning to acquire or integrate with other social apps and platforms. Hence, it certainly makes sense for the search engine to develop similar alliances with various other social media organizations in future. So getting involved with those platforms will help you a lot. Do not hesitate to create a presence on the newer platforms such as Snapchat and Instagram. So in future, if Google decides to integrate these into its search results, you will gain significant advantage.

Summary

It is better to adapt to the changes so that you can gain better visibility, new traffic, and a significant influx of new customers.

7 Reasons Why Your Organic Traffic has Dropped! And Yes, It’s Not Google’s Fault!

Gurunam Singh 00:28

With a huge change in the field of SEO landscape in the past few years, the organic traffic of a website may appear and then disappear. This has made many website owners think about reasons for organic traffic to drop? Here are some reasons the organic traffic has dropped:

1. Search Behaviour and Trends Changes

Sometimes, the drop is simply not related to content or external links. It may occur for reasons beyond one's control. Algorithms for Google are constantly changing which invite additional changes in the manner search results are returned to users. However, this is not out of control for the owner of the site completely. Ignorance to the latest trends will have a huge influence on your website’s search visibility.

A decline in traffic and rankings have got declined for your website's key landing pages, refreshing keyword targets will make sure you are up to date with what people are searching for. The Google Trends is definitely a great place to start. It will help you measure targeted sharp decline or gradual fall in key phrases. You may also refer to Search Console Search Analytics data of Google to achieve recent snapshot of things users are currently searching for to find your services and products.

2. Uninformed Changes in Site

Apart from search marketing fundamentals, some developers like to make changes to your website sans giving any prior information to stakeholders and the marketing department. Hence, any drop in organic traffic should be dealt with a super quick catch up with developer or even senior colleagues to determine any dramatic changes that have been made to the site. Thereafter, you may place a request for another crawl of the domain with the help of tools like Screaming Frog to identify pages marked as 'no-index' (stripped off) content. Reviewing of new content is crucial.

3. Indexing Sans Content Pruning

One of the major reasons there's a drop in your organic search traffic is indexing of all pages without pruning content. Google makes dedicated efforts to improve the search algorithm and detecting high quality content. No wonder it has rolled out the Google Panda 4.0 update. It deranks very low quality content and then boosts those of high quality. A website with evergreen content tends to attract organic traffic. However, some pages act as deadwood. So if you are serious about not getting search traffic dropped in the Google Index, include the pages that you are interested in ranking.

Polluting traffic of your website with overloading unnecessary pages makes no sense. Remember that pages having poor quality or obsolete content is of no use. This do not interest the visitors. Hence, these must be pruned to ensure good website health. Poor quality of pages will affect performance of the entire site.

4. Penalties - Manual or Algorithmic

A dramatic drop in organic traffic may be because you have been hit by algorithmic or a manual penalty. When a site is flagged for not adhering to Google's quality norms, a manual penalty is issued. As a result, your rankings will be penalized. It is easier to spot manual penalties. A notification is sent through messages from Google in its Manual Action section of your Google Search Console account.

5. Search Console Manual Actions

As mentioned above, manual penalties are visible in your Google Search Console account. However, this is not the case with algorithmic penalties. These are more common and occur naturally. Google issues an update to their search algorithms and sends penalties wherever applicable. Hence, it can be hard to know if you’ve been hit by an algorithmic penalty. No notifications will be received here as in the case of manual penalties. So if you have noticed a drop in organic traffic, audit your website for harmful backlinks that it has recently acquired. You also need to identify any duplicate or poorly written content. Some of the Crawl tools such as Screaming Frog are quite helpful in pointing out pages on your site with low word counts. The Ahrefs can identify external links (spammy or irrelevant to the content) acquired recently.

6. Redesigning Your Website & Not Doing 301 Redirects to Old Pages

It is possible to lose any traffic to your site when migrating website from one domain to another. And the worst part is that all of your new visitors will be greeted with a 404 page. All organic search traffic you enjoyed will be a memory, especially if you fail to do 301 redirects. However, it is possible to transfer all of the organic search traffic to another domain with only a few lines of code!

301 permanent redirects a visitor (including search engines) to your new website. Everything from direct traffic to authority, age, and reputation of your old website will get transferred to the latest web address.

7. Ignoring Technical SEO

Most individuals get caught up in the practice of churning out fresh content for their websites. However, they simply end up neglecting technical aspects of SEO. There are certain things to look into so that the organic traffic for website doesn't drop. First, you need to check if robots.txt file is blocking some of the pages from being crawled by search bots. Also assess if there are pages on your site marked up with the noindex tag.

Having multiple pages covering similar themes or targeting the same keywords is also a problem. You need to canonicalise these pages appropriately to refer the original page that you wish search engines to return.

Make sure the website is mobile friendly. This is the major ranking signal of Google. Get rid of pages that are slow to load.

Summary

Keeping tabs on the above listed points will help you know about the exact reason behind drop in organic traffic and search engine ranking. Good Luck!

Social Media Resume – Top Ways to Make it Look Awesome & Get Hired!

✔ Anonymous 22:12

With increasing use and popularity of social media among World Wide Web, a remarkable change has been observed in the way organizations companies brand and promote themselves. A dramatic transformation has also been seen in the field of customer service.

Paid social was a huge success in the past. It is still growing. However, organic social media management still holds prime importance. According to studies, it has been revealed that jobs in the field of “social media” has gained immense importance and fame since 2010. Within a short period of time, the requirement and importance almost tripled.

Looking forward to bag a job as a social media manager? Well, this certainly calls for some detailed knowledge and expertise. You should be capable of doing much more than just friending your classmates on Facebook, following celebrities on Instagram and tweeting cute videos.

The key is to create the perfect social media resume. Here are some amazing ways to make your social media resume look impressive enough to get hired:

Communication Skills are Important

Of course, social media is all about establishing communication and making connections. Since a lot of companies use social platforms for branding, customer service, and influencing, it is of prime importance that you are capable of presenting a branded persona to find solutions to problems and communicate for the company. Communication is also very important for being part of a team! Being a social manager means that you will most likely be a member of a marketing team that demands you to effectively communicate what you require from them. You must also be very clear on the way you can help them achieve goals.

Remember that your social media resume must clearly highlight your skills to select a social platform for customer service effectively, especially for certain posts like Facebook for press releases and images of large corporations, Twitter for queries related to customer service, LinkedIn for job openings and conference news.

The best and easiest way to state this on a resume is to place right below “Skills” section. You can mention that you are 'Proficient in Social Media Targeting and Communication' and can 'Engaging customers and target prospects on social platforms'.

Show Off Your Copywriting Skills

Knowledge of grammar and spelling goes a long way in any profession. And if you make a living with it (a social media professional), you better get a strong hold over these! Errors in typing and grammar mistakes are very embarrassing. Grammarly is the best option. It is a free plugin. It spell checks as you go. Additionally, copywriting needs to create some excitement too. Remember, you will have very limited space to communicate an offer. So brush up on your vocabulary. You must also be well prepared to pose yourself as the Hemingway of social media! On your resume, under “Skills” section, mention about your brilliant copywriting and editing skills.

Creativity is Important

Social media will be very boring without the creativity juices that make your posts gain an edge over the crowd. It should also be able to attract a lot of clicks and likes and retweets. So make your resume stand out! Add your creativity in it.

Display Past Successes

This is the best way to make your social media resume stand out. So focus on showcasing your past successes. You may use metrics, graphs, etc. for the same. This will help you show a potential employer what a great social media manager you can be. For instance, your Facebook likes have grown by 300%, the most popular tweet of yours was retweeted around 150 times, and periscope received over 4500 views. The idea is to show you have created and engaged a community successfully on various social platforms. In your resume, you need to show it something like 'Increased social media engagement significantly by increasing Facebook likes 300%.'

Analytical

Once you have identified your success, you already know your way around Twitter Analytics and Facebook Business Manager. So make sure these shows right at the top on your list of skill set. Showing that you can effectively manage social media and how good you are at it will have a positive impact.
If you add tracking from Google Analytics to your links, simply add that to the skill set list. You need to let your future employee know your efficiency at judging the success of your campaigns and the most important metric in this regard. Also mention how did you find it.

Your social media resume should include things such as fluency in Facebook Insights, Google Analytics, Twitter Analytics and experience in identifying trends, analyzing metrics, and optimizing performance.

Social Platforms

A social media manager must gain proficiency in the basics:

- Facebook
- Twitter
- LinkedIn
- Pinterest

However, it is also important to be well versed with HootSuite and IFTTT. A dedicated social media is fully aware of the importance of planning. Without planning, it is not possible to set up posts in real time. Hence, it is very important that a potential employer sees this listed on the resume. This will make him/her feel that you are the real deal. You should also emphasise on various ways of using platforms to strengthen your strategy. For instance, you can include some of the related platforms such as SEMRush or Buzzsumo. Also plan at least 10 posts each week through Buffer and set up 4 applets through IFTTT.

Image Formatting

If you have not been using Canvas, start trying your hand on it. Experienced social media marketers are aware of the importance of posts with images. They know that posts with images perform way better than those without one. Images are a crucial element for driving positive brand sentiment. It also helps with developing a branded persona. You should focus on showing this skill off on your resume! Do not hesitate to showcase the most creative and best-performing posts on resume.

Following the above listed resume guidelines will help you get hired as a social media manager with a reputed firm. All the best!

5 Best Ways Landing Page Optimization Tips to Lower Your CPC

Internet Marketing Updates 23:12

Have you been looking for a Google AdWords campaign that's high-converting and costs less? This means, you require a very well-structured campaign that targets the right number of keywords and ensure relevance for the searcher. Generating magnetic ads is a must for increasing CTRs. Also bid the right amount so as to increase spending.

To start with, you need to emphasise on landing pages. Remember that relevancy and quality of your landing pages have a direct impact on Quality Score. This also directly affects cost per click (CPC). Hence, optimizing landing pages saves money and improves conversion rates.

Here are 5 amazing ways that help you to lower your CPCs with landing page optimization:

1. Relevance of Landing Page to Search Query

Quality score is of utmost importance for Google AdWords. All accounts with quality scores of 6 or above are granted a 16-50% decrease in CPC. On the other hand, accounts having 4 or lower Quality Score get 25-400% increase in CPC. A significant part of high Quality Score measurement is comprised of the landing pages. As per experts from the field of AdWords, irrelevant landing pages rarely get a quality score higher than 3. Connect landing pages with buying intent of ad groups as well as their respective keywords. Keywords have different intent. According to a theory, keywords are separated into three buckets. This categorization is made as per their intent:

- Informational keywords – These perform searches for answering queries or learn something.
- Commercial investigation keywords - These perform searches for researching about a product or service.
- Transactional keywords – These perform searches for buying a certain thing.

2. Keyword Intent Funnel

Segmenting keywords into the above three intent levels is a common practice while doing keyword research. This helps with creating ads and landing pages perfectly adapted to these intents. It also increases Quality Score (and conversion rate) due to higher relevancy. For instance, when a visitor searches for "top foundation creams to look for 2017", the query intent falls into the commercial investigation. The query will help you create landing pages that successfully features an ebook or a special page dedicated to the best foundation creams to look for 2017. The landing page must emphasise on providing information to visitors, not selling. When this landing page matches the searcher's intent, it benefits from higher relevancy and Quality Score which automatically lowers CPC.

3. Quality Score

A lot of people tend to ignore quality score. Once you have followed and implemented the first tip here, you will be happy to see the side effect. This side effect is pleasant and delivers you exactly what you expected. The higher quality score is the side effect you receive for relevancy. Once you start creating highly targeted ads to a specific keyword, the click through rate (CTR) goes up. With this, the CTR goes up and quality increases. Once the landing page has its quality scores going up, it helps ad rank move up. The CPC lowers.

4. Emphasise on One Thing

Nothing can be worse than expecting a visitor to do all of the guesswork. People do not have time to keep guessing what they have to do with the landing page. They don't want to waste time understanding what a page is about. Also such situations will deter your landing page from making any sales. The best landing pages focus on a single thing - one problem, one solution. These pages also have a unique value proposition and a single goal. So make sure you focus on one thing at a time. You need to focus on one of their problems and then the solution. Let the page discuss how can you help them and what do you have to offer them.

The unique value proposition is equally important. Let your target audience know the 'unique' thing you offer them and why should they spend valuable time visiting your page. If you are serious about making them buy from you, add one CTA. This is an “Add to Cart” button. In case, you want them to mail you, add, “click to mail” button. Similarly, if you wish them to call you, add “click-to-call" button.

5. Click Through Rate

Speed is the best thing about pay-per-click marketing. The results of efforts can be seen very fast. This helps the user determine the best direction to take. Here, it is very important that you create brand new ads to compete against all of your winning ads. In short, do not stop after a CTR of 6 per cent with a single winning ad. You need to make constant efforts to improve it. At last, even if you reach 10/10 quality score, keep making efforts on finding better words to use, using better call to action to implement etc. You can also find out more beneficial offers for visitors. Make sure you keep testing them all.

Understanding Social Meta Tags – Simple Yet Easier Ways to Control the Way Your Content Appears in Social Media Shares

Internet Marketing Updates 22:53

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A Guide to SEO for E-commerce Websites

Gurunam Singh 01:17

Organic traffic is very crucial in the world of online business and eCommerce. However, it is getting tougher to rank higher these days. A huge variety of eCommerce platforms are out there and anyone can start a copy-cat store! SEO for e-commerce site will help. Here's how you go about it:

Focus on URL Structure

Page URL should have a profitable structure. The best strategy to follow for URL structures is:

'KISS' = Keep It Simple Store-Owner

The structure needs to be very simple, highly relevant and understandable by humans as well as search engines. Remember that a number of things may go wrong with this URL structure. One cannot get an idea about a product just by looking at the URL. Now this can be very confusing for humans. If it does not contain relevant keywords for search engines, things are bound to get tougher.

The idea is to place keywords you want search engines to pick up on, right after your domain. This helps search engines understand what the page is all about. Once your product shows up in search results, Google will bold the keywords in the URL Hence, searchers know precisely what to expect when they click on your link.

Trust Breadcrumbs

These are navigational links that appear near the top of a page. Breadcrumbs help customers figure out where they are in your store. You are actually strengthening your SEO strategy by enabling them. These links build internal links to other pages on your website which further define your link architecture.

Boost Relevancy with Title Tags

This enhances relevancy to humans and search engines. A title tag is a brief description of product page content. Main keywords need to appear at the start of the tag. This the acceptable title tag formula:

'Primary Keyword | Secondary Keyword | Brand Name'

You can add brand name to secondary keywords if applicable. This will add uniqueness to each product page title tag. It solves the problem of having multiple products of the same type. You can add unique words describing your product to each product title tag. Also try considering other words that customers may search for.

Optimize Product Page

Focus on optimizing titles for product page. The title should be very descriptive and well optimized for search engines. Make the product / service obvious to anyone who sees it. Also try including keywords in H1, H2 and H3 tags. Although termed as weaker signals, these do count. Use of header tags in page content breaks it up and simplifies reading.

Description of Product

The product description is usually underestimated. This is a sales pitch and the best way to give your store an edge over copycats. Understand that there are too many eCommerce stores having product descriptions written by manufacturers. Using manufacturer written product description can play negative in most situations. For instance, descriptions get distributed to all of the other online stores selling similar products. This makes search engines see multiple websites with similar content. Duplicate content will invite penalty by Google. Also manufacturer descriptions are written in a fashion to sell the product. These simply describe the product specs and are extremely boring to read. Search engines likes unique and interesting content. Make it descriptive enough to help your customers while making a decision on a product. Lastly, use 'rel=canonical' tag to convey Google that a specific content is not duplicated.

Product Reviews

According to studies, it is revealed that over 70 per cent of individuals look forward to online reviews prior to making a purchase. In fact, they base maximum part of their decision on reviews. So if your eCommerce store does not have product reviews, just add them. Your target audience is hungry for product reviews. Additionally, search engines love product reviews!

Product reviews help your site get updated with fresh and unique content. It is free user-generated content and makes for a very affordable way of adding new content to product pages. These are also very effective in optimizing your product page for long tail keywords. Remember that customers leaving reviews may use similar keywords consumers are searching for! This will work for your advantage.

You can optimize reviews for product page SEO. Reviews add micro-data to a page. Micro-data gets displayed as a line of text under each search result. This ensures more context to your content. It helps customers decide if they should click on the result.

Social Media Buttons

Distracting customers from buying a product is the worst thing yoou can do to your site. So make your customer first buy a product and share it later. Social shares send signals to search engines about the popularity of the products. Each share is like upvote and an indication that your product is interesting enough for people to refer to their friends. Lastly, each share may bring back additional traffic to your site!

Product Images

Product images can help improve conversion rates for your online store to a significant amount. However, you need to optimize these well for search engines. So start off via using descriptive image file names and Alt tags. Make sure these incorporate important keywords. The alt text is alternative text used by browsers when they cannot render the image. A keyword-rich description is helpful for both search engines and humans. The image file sizes shouldn't be large enough to take a long time to load. This slows down page speed and make your customers drop off. The search engines will ultimately lower your ranking.

Product Videos

Did you know a video enhances understanding of your product among consumers? Also these videos drive viewers to actually try out / buy the product! Product videos make for an amazing tool for conversion rates. Also, these help you create a unique place in search results. No wonder millions of users flock to YouTube to know about a product, its uses and other demonstration related queries.

Uploading product videos to YouTube will work! Make sure titles, tags and descriptions are well optimized for your keywords while uploading. This is important to make your videos searchable on YouTube. When optimized well, these may even show up on a Google search!

Once your product is up on YouTube, imply embed it on your site. Also allow others to embed it. The more number of people embeds your video, more it will get ranked higher in Google.

Summary

Well, you won’t start ranking on the front page of Google, immediately. The process takes time. However, once you are successful in integrating SEO into your website smartly, your store will start emerging higher for some specific keywords. This will also help you beat your competitors. Good Luck!

Top Reasons To Optimize Your Website For Voice Search

✔ Anonymous 03:00

Each one of us have fantasised a technology that promises solutions to queries sans any delay. The wish is not far fetched; at least not in this era where Google, Bing and Amazon Echo have already set into the path of fulfilling it for their dedicated users. Voice and conversational search is the most sought after technology, these days.

Change is the buzz word. Each one of us would love to embrace a change that promises to make our lives easier. No wonder interactive search queries are more in demand than the old text queries. These promises to save users a lot of time. As per a research, it has been revealed that 55 percent of adults and 41 percent of adults use voice search every day. This is because people like the idea of getting direct answers as compared to links. Hence, the voice search SEO strategy is the most sought after. It ensures a bright future for businesses online.

Voice Search

With improvement in technology, voice chat has been recognised highly reliable. In the past few years, word error rate was around 20 per cent. However, speech recognition, word error rate is very low (8%).

Smart Search

Did you know only a few people type the way they speak? In most cases, people use short hand kind of language while typing. However, voice search comprises of full question. No wonder some of the programs such as Siri, Cortana, and Google Now have become very popular. These have got better and more refined with time. Studies have revealed a sharp increase in the use of these programs.

Conversational Voice Search

Google can answer queries without any hassles. For instance, a query - “Where is the Qutub Minar”. Now if you ask “Show me pictures ” google understands the actual reference of Qutub Minar.

Location Based Queries

This is a major benefit. For instance, you are based in Noida and search for “Restaurants”, google knows your location and will return queries based on your location. So expect a list of the best Restaurants in Delhi.

Algorithm

Google is blessed with a machine learning based algorithm. This is smart and can easily learn about the individual. It is capable of directly handling transactions related queries such as “Buy a pair of lenses”. So it will remember your power and instantly takes you to the catalog of products displaying lenses suitable for your eyes.

SEO Impact

Voice Search definitely has a tremendous impact on Search Engines. Most organizations are focusing on long tail keywords than the shorter ones. The content gets more specific and user-centric. Understanding people typing a query and their needs will help businesses a lot.

Long Tail Keywords

Focus on long tail keywords makes the voice search more specific to a specific topic which the user would want to find answers to. This saves their time in searching or going through content on a very vast topic.

Schema Markup

Search engine usually looks for query context in general searches. Context refers to the previous question. It may even refer to any individual or location. The HTML add-on facilitates search engines understand the content, context easily, and help you rank well in normal searches. This will also make you more relevant in specific queries made through voice search.

Metadata Optimization

Metadata of a website is usually stored on robot.txt and sitmap.xml files. Proper focus on the sitemap and robot file will make these easily readable and visible to search engines.

Innovative Things Explored by SEM Marketers These Days

Gurunam Singh 04:15

SEM is an acronym for Search Engine Marketing. This kind of internet marketing facilitates promotion of websites via enhancing visibility on search engine pages through paid advertising. Present age SEM marketers are focused on support from SEOs/content writers for integrating search engine optimization. They modify or rewrite content and overall architecture of site while aiming at achieving higher ranking in search engine results pages.

Recent advancements in SEO technology have inspired SEOs to make dedicated attempts towards the following:

- Curate link profiles
- Kneading appropriate keywords into title tags
- Creating a sitemap ideal for crawlers

Some SEM marketers are pioneering the sites that may dominate the search engine results and others are busy exploring new revolutionary developments in this field:

Implementation of Schema Markup

These days, budding SEO innovators are up-to-date with the latest SEM trends. In fact, they are leaving no stone unturned to help website of clients ranked number one on Google search engine rankings. The schema markup is certainly the next wave of search innovation. This makes search listings more visible and boosts click through rate. Google tries to refine search results on a regular basis for the wellbeing of the end user.

Markup Schema along with dynamic 'Knowledge Graph application', is presently known to be a sweet spot for SEO application. As per a recent research, it was revealed that around 36 per cent of Google’s search results include a minimum of one snippet with information derived from Schema.org. Interestingly, other search engines also like schema markup boost website rankings in the market. Unfortunately, for some reasons, they were unable to make optimum use of Mark-up schema.

Communication

The present age of digital revolution SEO experts is focussing on smart usage of digital marketing strategies and tools. They are also concerned about the overall impact of SEO. SEM marketers are playing major role in offering advice to content marketing team on implementation of content marketing keyword. They help content marketing team understand the guest posting opportunities that are legal. SEM marketers assess choices to determine which specific one will benefit link profile.

Regular Update on Latest Trends and Algorithm

When it comes to beating the best SEM marketers online space, an SEM should hold in-depth awareness of the big industry and regular changes in the algorithm. Getting updated about the digital marketing trends regularly will help you enjoy a better position and also make predictions on future trends. Skilled and well informed SEM and SEO can help a business taste the fruit of success.

Remember that Google Algorithms keep varying. Most SEM newbies are aggressive with their lookout on digging new tricks and methods to drive more traffic towards websites and sell products and services. These days, there is much more to search as compared to simply search. The reason is that search engines usually touch several other areas depending on product/service. So if you are serious about staying in line with various SEO developments, stay abreast with the latest trends and advancements in the digital world.

Focus on Branding

In recent years, marketers are seen linking SEO and Purchase Relations in their business. This association ensures brilliant returns to their business. Branded search results of any company hold a very high value of intuitive search. Hence, it is possible to expand brand footprint for a professional in case, he/she is capable of pursuing content marketing (guest posting). The present age of neck to neck competition makes SEO an impossible task to undertake without including the PR element. This is especially true entrepreneurs, leaders, and niche experts. Optimization of web presence largely depends on the public stature of the person. No wonder both SEO and PR is considered as one crucial element of digital marketing.

Sum Up

There are a number of things SEM have been experimenting in the digital world to drive traffic to their websites. They also follow these rules to make client’s website rank on the top of Google rankings.

Hiring the Best SEO Company in India - 6 Perks You can Enjoy

Gurunam Singh 05:44

Looking forward to make your business a sure shot success? If a dynamic online presence for your site is your dream, simply focus on hiring the best SEO company in India. This will also help you with increasing your ROI (Return on Investment).

Listed below are some of the best advantages of hiring a reputed SEO company:

Experience and Skill

Search engine optimization may seem to be very easy, but it takes real practice and knowledge to employ the best. Trial and errors are also needed to become highly proficient in the domain. Hence it is no surprise that it could take a couple of months or even years to gain the experience and a rank of being an expert to undertake and accomplish a successful SEO campaign. Choosing experts for the job, will benefit your website to a great extent.

Attract More Customers

This is the prime reason for hiring skilled specialists holding years of experience for your SEO campaign. The process will increase your clientele base. It is definitely worth investing in SEO services. All businesses having an SEO optimized website have attracted more customers than those that are not using such services. With effective SEO, you can expect your website to grow faster. So focus on hiring an advanced and highly reliable SEO services from top organizations in India.

Additional Support

Looking forward to add more support to your SEO campaign? Professional and experienced SEO service providers are capable of offering it to you than other online advertising options. Specialists working for a top SEO company in India are capable of handling social media marketing campaigns. They can also do email marketing, pay-per-click advertisements, and YouTube marketing all at a time. You can also benefit from the latest responsive or a mobile friendly website. Another brilliant service offered include online reputation services. So if you are seeking an all-in-one online marketing package, simply hire the best SEO service.

Tools and Resources

More number of high quality websites are being indexed by leading search engines. Hence, there is often fighting for the top of the results page. Since Google frequently changes their algorithm, it is crucial to stay updated on these changes. Experienced and expert SEO professionals will spend time to get acquainted with advanced tools and resources. This enables them to run a successful SEO campaign for customers. It can be really tricky to run a successful campaign without these tools and resource. Experts are always ready with these resources.

No Shortcuts

Experienced and professional SEO services do not believe in taking any shortcuts. However, this is not the case with unprofessional and novice service providers who mainly run scam campaigns to attain the top of the search engine rankings. Google and other search engines are smart enough to notice the errors as Black Hat SEO techniques committed by these providers and ban their sites. This means if you give back links to your website that direct users to the wrong places, your website may be penalized for it. Luckily, the best SEO company in India are equipped with the best tools and knowledge to prevent any such things. There will be no problem with your website.

Investment

Many times, people are in doubt about investing huge amount of money in employing SEO services for business. However, a professional SEO campaign such as Get Top Rank is a solid investment that will provide you with brilliant returns in the long run. The only thing you should be concerned about is reaching out to the best company.

Consider these six crucial reasons will help you decide on whether or not to hire an SEO company in India.

Top 15 Predictions for Digital Marketing in 2017 – The Trends to Expect!

✔ Anonymous 22:25

Worldwide adoption and prominence of digital marketing has increased through the years. The marketing concept has helped consumers have the world at their fingertips. It successfully created a global marketplace where businesses (big and small) compete on the same platform!

So what's in store for the year 2017? Well, the year promises a wonderful year from the digital marketing perspective. Here are top predictions for the year:

1. Cross-Device Marketing

People these days are using multiple devices. They have at least two digital devices (laptop, smartphone, tablet). So marketing across channels and devices is the new trend and a standard that has been set. So businesses need to be where the customers are. Marketing endeavors require being coordinated. This will allow for a consistent feel across multiple devices possessing varying resolutions and screen sizes. Mobile optimization of a business website is a first must-have. The email settings should be established for both desktop and mobile readers. All of your marketing campaigns need to be optimized for desktop and mobile. Keep a clear count of ROI per campaign, per device. This will keep you informed about your success rate and the places where your audience is most responsive.

2. Influencer Marketing

This concept is all set to explode this year. Social proof of brands and products is important for consumers. So when a favorite celebrity or blogger promotes a product, they are more inclined to trust that endorsement as compared to any email campaign or plain advertisement coming directly from the brand.

3. Mobile First

Mobile is the trend of 2017. From your business website to email campaigns, everything needs to be formatted for mobile. Optimize for mobile before the desktop. Remember all of your potential clients are viewing websites, reading email, and perusing social media on their mobile devices.

4. Personalization

Increased personalization is a trend that's going to explode in 2017. Personal touch and recognition is highly valued by customers. Regardless of their position in the customer lifecycle, the kind of customization goes demands marketing efforts to addressing several things, including consumer behaviors, device preferences, spending habits, time zones, and languages. So it is time to embrace points of differentiation of target audience and categorize your customers accordingly.

5. Rise of Small Business

Expect a rise in small businesses tapping into Twitter’s Dashboard app, Facebook Insights, and Instagram analytics. They will use these platforms to meet customers’ needs. The platforms are easy to understand and ensure easier access to relevant insights. This means one doesn't need to be a data wizard to make sense of the information. All you need to do is invest in understand these metrics and watch your business thank you!

6. Shrinking Organic Listing

This will come as a shock to the SEO world! Organic listings will shrink as PPC and Local Paid Inclusion takes hold. It is true that Google will turn into a pay-to-play space with top few organic rankings getting continual search traffic (mainly for information-centric websites).

7. Mobile Domination

As already discussed, mobile will dominate the traffic on the web.

8. Voice Search

This is going to exceed half of all searches. Now you will see the concept of keywords flipping as people speak more than typing.

9. AMP (Accelerated Mobile Pages)

They are here finally! Although new, they will make a decent place in the field of digital marketing.

10. Growth of PPC

This is going to experience exponential growth. The first screen will entirely be dedicated to paid ads! After all, how do you think Google makes money? Organic listings are certainly the answer!

11. Shopping on Instagram

Instagram will be adored by Shopaholics. The storefronts and affiliate programs will experience massive growth. The Instagram shopping field will thrive.

12. Overflow of Social Media Ads

Yes, the overflow on social media will continue to grow! Although an inappropriate channel for ads, ads are doing really well!

13. Change of Virtual Room Behavior

There will be a significant modification in behavior around virtual social rooms. All social media users and platforms will innovate and adopt new means of social engagement. This will be preferred against the customary approach of meeting people in person. Virtual reality (VR) chat rooms will turn into a brand new social experience.

14. Content will Remain the King

Of course, this will continue to remain the significant SEO focus. This is what's going to drive most projects round the year. The quality of the content will be judged critically. Hence, content for content’s sake will not prevail!

15. Advent of New Tools

This will facilitate content marketers produce targeted, high-quality content at the publishing stage. Content writers will demand more data. They will become more technically expert, bold and prefer easy-to-use tools that provide traffic and competitor SEO stats.

19 Amazing Web Design Tips You Just Can’t Miss

Internet Marketing Updates 22:26

If it is about the success of online business, web design has a major part to play. It can make or break the fate of your business! For instance, if your website takes too long to load, it will destroy your business. Also, if the visitor fails to understand the purpose of your website, there's no point in continuing with it. As an entrepreneur, you would want to make your visitors stay on the website longer. This is important to persuade them to invest in your services and products.

The valuable tips given below will improve your web design and help your business rank higher on search engines. Most importantly, your target audience will love you:

1. Emphasise on Logo Design

Good design demands special skills. When you design a logo in a simple yet smart fashion, it makes your brand stand out and more recognizable. Focus on making it unique and eye catching. This makes any logo a sure shot success. Experts believe in checking out a variety of logos others have employed since the company was founded. A design having a unique tinge of artistry is a good choice. Also use high resolution images for a logo. You should feature it at the upper left corner of the page for better viewing. A logo should be efficiently linked to the Homepage so that visitors find it easier to navigate.

2. Well Organized Layout

Focus on creating a visually attractive web design. The layout should be very clean, and free of clutter. Designers usually focus more on making a web design attractive. So they insert images with pictures, graphs, and many other things. Streamlining pages and boosting its informative factor is more important, brief and to the point. Also content should be restricted to only 6 lines. The idea is to allow visitors know what the website is all about, at a single glance! Excess information will only clutter vision.

3. Insert Intuitive Navigation

The navigation is confusing for most website visitors. Most confusing of all are the primary and secondary navigation options. Remember that visitors are impatient. They won’t waste time trying to figure out what is on the website. They will simply leave anything that confuses them. Hence, avoid placing links to less important pages. The best idea is to opt for intuitive navigation. Detract links from the home / landing page. Also place less important links and information pieces at the bottom end of the page. Keep these in the footer section. This will make it easier for the visitor. Also the layout will look more organized.

4. The White Space

Also referred to as the breathing room for the visitors, many designers are seen ignoring the importance of white space. You need to create space between paragraphs and images. This will allow visitors, some space to breathe and absorb all that website has to offer. This also improves user experience and even increase the return from the website.

5. Strategic Use of Fonts and Color

Strategic use of fonts and colors is important for a website. The colour code should cater to the taste of the targeted audience. So customize the color of the background and fonts in a way to attract targeted clients. A white colored background using light pastel shades is very effective in displaying elegance and sophistication. On the other hand, use vivid colors for targeting kids. The fonts used should be easily read across all devices and browsers.

6. Responsive Web Design

Smartphones are on the rise. So it is time you enhance user experience. Create a responsive web design and increase your fan following.

7. Professional Photography

Visitors are smart enough to make out an edited picture taken from the web. This will not leave a good impact on your brand image. So it is better to invest in professional photography. You will get eye-catching pictures that instantly catch attention in developing an emotional connection between the audience and content.

8. NO Flash

It is time you bid adieu to Flash. Go for options that are web and user friendly as compared Flash. “HTML5” has recently gained a lot of preference on the web with search engine friendly text. It also functions on all popular mobile operating devices without any plugin. Flash does not support any such thing. Hence, it is time you drop Flash and search for other better options.

9. Don't Ignore Buttons

Visitors will immediately reject unsightly and unimpressive buttons for 'submit' or 'send'. So make sure the form submission buttons are very appealing enough and inspire visitors to “click”. The designer needs to be very creative. So allow submit button change color, gradient, font treatment, etc. The button should be very attractive.

10. Eliminate Sidebars

Studies have revealed that sidebars when eliminated from the company blog, resulted in increase of the number of clicks to over 35 per cent. The process encourages readers being more attentive to the article. Also the call for action from the visitors’ end increases. So get rid of the sidebars NOW!

11. NO Slideshow

Slideshow was an early introduction on the website. This was used to provide information at the first page of the website. But this didn't click well as visitors are impatient and do not want to waste time staying on the first page for a long time. So the idea is to keep messages brief, attractive and simple. You can create an image along with a message.

12. Faster Coding

CodeKit is the best option for browser reloading. This helps you to see any browser changes instantly. There's no need for refreshing. It works like a steroid for web developers. Once integrated with design, it lifts a lot of pressure off the web designer. Use of a good coding technique will let designs come out beautifully. Also, its website appeal increases manifold.

13. Layout Planning

Most part of web design success depends on planning. So make sure the website layout is planned strategically. Since no two businesses / brands are the same, it's crucial to create a design that's unique and distinctive. It should be visibly different from all others, even if the niche industry and target audience is the same. The idea is to keep the essence of design same with a distinctive outlook.

14. FitVids Plugins

These days, incorporating a video to websites is a trend. This makes a web page look and feel very innovative. It also enhances its informative value. You can use lightweight, user friendly jQuery plugin, that helps videos get some fluidity. This boosts its responsive capacity. The FitVids plugin supports various video vendors such as Vimeo, YouTube, Blip.tv among many others.

15. Photoshop Creates Magic

If you wish to have a wonderful web design, be descriptive when naming Photoshop layers. According to expert Rhys Little, one should be as descriptive as possible when naming layers of Photoshop. It does not take much time naming layers in a way others can understand. This is very useful for saving time and efforts for designer later. He also recommends adding some extra layers in Photoshop designs. This helps with reducing confusion. Photoshop modifies images and comes packed with some amazing tools for developing attractive graphical layouts from scratch. If you do this well, the results are outstanding.

16. Pinterest is a Good Idea

Once a website is designed for business, it is natural for the owner to keep integrating it with new ideas and valuable information. It is important to collect information and store it safely for future reference. Pinterest is a great platform used to create mood boards for layout, colors, images, and other material the designers find useful for future reference. Since other designers also create and share mood boards, these can be further used as a valuable support source.

17. Do Not Highlight Social Media Icons

Integrating your website with good design will attract your target audience towards it. However, wrong placement of social media icons will force them to leave. So strictly avoid placing social media icons anywhere near the header. Bury these in the footer. No website sends people to the website. It is always the other way round. Social media sends people to the website.

18. Content is Above the Fold

Studies have revealed that the majority of the people spends time focusing above the fold on web pages. This means they are more interested in what shows up on screen without scrolling down. Unfortunately, most designers tend to put everything in the header section and this makes things look clumsy. You can improve this via the modifying height of the header as per the requirement. Also keep sign-up button at a higher level on the page. This is important for grabbing visitor’s attention. Remember that “call-to-action” is one of the priorities of any website.

18. Keep Limited Number of Pages

If you are serious about making your website interesting, trim down its page count. It will also help with a simpler and easier navigation. Including too many menu items will make things confusing. Visitors will make visitors overwhelmed by choices. When you restrict the number of pages, it makes the website more attractive and friendlier to visitors.

19. Necessary Elements

This is a common tips web designers are asked to follow. However, there are times when the focus of the website is unclear. Most unnecessary elements tend to clutter and confuse. So it is important that you use the 80-20 rule which work towards trimming down the various elements of the website to the essentials. This strategy has helped a lot of business giants help increase sales on their website.

Remember that design should focus more on performance than how things look or feel like. It makes your web design an online success.

6 Instagram Marketing Predictions for 2017 – Straight From the Pros

Internet Marketing Updates 03:30

You love Instagram! This social media platform has won millions of hearts across the globe since its release in 2010. And it has never failed to mesmerise its audience with new exciting features. The rapid introduction of the latest features in the year 2016 suggests marketers can look forward to more changes in 2017. So if you have been wondering what changes in marketing scenario on Instagram in 2017, here are some powerful marketing predictions by experts:

1. Improved Analytics Data and User Experience

At present, more than 48 percent of brands have already made their way on Instagram. It is also estimated that this number will get a significant increase to 70 per cent in 2017. This is certainly the must-have app for businesses. Instagram is vigorously focused on improving its ads and analytics. As the prediction goes, in 2017 mobile ad revenues of Instagram will reach $2.81 billion! Now the question is how will they do it? Users will be offered improved analytics tools and focus will be shifted to creating a user friendly experience for all business owners (irrespective of analytics experience).

At present, business owners possess access to analytics that assess the following:

- Impressions
- Reach
- Engagement
- Audience

2. Overtakes Market Share for Snapchat

Well, this is the trend most pros have noticed over the past several months. And this continues through 2017. Instagram will definitely take over more market share from Snapchat. Snapchat Stories allowed the audience to get inside look at your life and business. Now Instagram has come out with InstaStories. One can perform multiple things on a single platform.

There's a huge difference between the two platforms. Apart from the ability to do multiple things on a single platform, the connection features make all the difference! With Snapchat, it is not easy to connect with others. On the other hand, Instagram lets you connect with Facebook friends and followers easily.

Using Instagram will pay if you start using InstaStories to share behind-the-scenes stuff. The audience will love it as the process adds value to their day. Also, you can give them what they wish to know. A great way to establish meaningful connections with your followers!

3. Better Business

Mark Zuckerberg definitely wants to crush Snapchat. All video options and Story flow on Instagram will experience a makeover. The focus will also be on developing better business tools to help sellers make a flourishing marketplace on the platform.

4. Sales Prospects with Shoppable Product Tags

Instagram will become a shopping haven for end users. It will make for an amazing source of cash flow for marketers. Lately, the social media platform has been tested shoppable product tags that ensure immediate information on a specific product to viewers sans leaving the platform. In case, the viewer decides to buy, he or she will click a 'Shop Now' button to directly visit the landing page to place an order.

The 'shoppable product tags' will facilitate the entire process for Instagram users to buy products. These tags will help users to purchase products in a hassle free fashion. Earlier marketers could use just one link in the bio. The new shopping option will certainly emerge as a game-changer!

5. Brilliant Opportunities Marketers

The platform grows up and the algorithm will continue to be more important. The paid advertising will also continue to increase and put a great impact on businesses. Live video in Stories will be a huge hit and push Instagram towards building a billion users in the near future. Instagram will embrace marketers and best marketing strategies in 2017. Business profiles will benefit from easier access and features. Newer and better ways will allow shopping from within the app. Businesses should get smarter and more strategic in order to benefit from these newer features.

6. Attention From Marketers

Did you know Instagram has moved on? Yes, your favourite social media platform is now much more than simply sharing your most happening snap to a full-fledged visual storytelling platform. The whole thing has got a lot more gripping and challenging! So share your live videos and amazing Instagram Stories instantly. These are more authentic and appeal to the audience better. The spontaneity of these videos makes them more interesting. Nothing can help you establish a more intimate and engaging conversation as this.

Marketers will gain a lot by playing this amazing Instagram game. Plan visual stories that can come in the form of repeating Boomerangs (loop). Don't leave any chance for posting short videos on Instagram. One of the best ways is to use a number of fun tools such candy cane writing tool. These look really great and catch attention as they pop up. Marketers can share a lot of compelling and interesting Instagram stories throughout the day. Many successful Instagrammers have also been highlighting launches and special sessions of Q&As with Instagram Live disappearing videos.

Predictions at a Glance:

- Live video of Instagram will be savable for 24 hours.
- Instagram Stories will be integrated with more attractive filter options. Users can expect a wider rollout for clickable links and integration with Boomerang and Hyperlapse.
- Saving drafts will have more options including the ability to store drafts in organized subfolders. This is certainly a bonus for business owners.
- The best one is 'Reply' feature that gets a makeover and gets tucked under the original comment.
- Likes for comments.
- Shoppable tags will roll out to a wid range of users.

8 Dynamic Strategies for Promoting Your YouTube Videos

Internet Marketing Updates 02:17

So you have a YouTube channel and videos that display your products and services in the best light. Now what? It is now time to promote these videos as well. Here are 8 best strategies that help you make videos viral online:

1. Get Listed

You must get your videos and YouTube Channel page listed with the major search engines. So be prepared to list them on Google, Yahoo! and Bing. Later on, integrate SEO strategies to ensure better listing placements.

2. Start Promotion Activity

Start off with promoting your videos to your friends, relatives, colleagues and neighbours. Also promote these to your existing happy clients. You should ask them to watch your video (s) and share them with their online / offline friends.

3. Use SEO to Promote YouTube Videos

Don't you wish your videos and channel pop up first when target audience search for content? Most people have the best video content, but doesn’t really show up in the first few results on Google / YouTube search. This is not good because the video will not get any views from search engines.

If you have a video that displays your products and services and want it to be the first in the list, make it visible and relevant to search engines. You can do this by placing appropriate keywords in the right places.

4. Cross-promote Teasers and Videos

Whether you have just created your YouTube account, thinking of uploading videos, or just started adding initial content to your channel, make sure you get into action early on building the excitement. Your target audience should get the news about your new venture in an exciting way.

5. Video Thumbnails

Make sure the YouTube thumbnails are less than 2 MB in size. Also take care that the resolution is 1280 x 720. Although smaller in size, video thumbnails are arguably one of the biggest things to focus on especially to promote videos successfully across different social media platforms.

Try imagining that the YouTube thumbnail is your business card for the page. It will show up on the homepage, to target audience when they search for a specific video, and once a video is shared.

It is possible to create custom and actionable YouTube thumbnail via using Canva to drive more traffic to a website. You need to upload specific dimensions. The rest of the design will be taken care of by Canva. All you need to do is click on homepage tab - “use custom dimensions” tab.

Use very simple, crystal clear text describing a video when creating a thumbnail. Also integrate logo in one of the bottom corners. Brighter colours are the best choice for thumbnails. For a positive impact, follow consistency with your brand. It is better to stick with the same font type, color scheme, and/or general layout. This will make videos noticeable as your brand.

6. Analytics are Important

For a new YouTube channel or one that hasn’t been active since long, the analytics may go inaccurate. So keep tabs on Google Analytics, Facebook Analytics, or kind of social platform that you are active on.

You should know what day(s) of the week and time are your fans most active. Also know the type of content that get the most traction. For successful promotion of the YouTube channel, it is important that you know your analytics well.

7. Keywords and Phrases for Videos

It is crucial to know that Google and YouTube have complex algorithms. So when it comes to selecting search results, they can be tough. Don't worry. You don’t need to get deep into the algorithm concept. Simply knowing that appropriately placed keywords and increased views boost relevance of videos in searches is enough.

So start making efforts towards boosting your placement on Google searches. Prepare a list of phrases and keywords to use. Know what phrases your target audience will use to find you. Some of the most common searches include, “How to _____” and “What is a _____?” So including these into your video phrases and keywords will really help.
For instance, a beauty vlogger can use keywords for a skin whitening tutorial such as “How to get fair skin,” “skin whitening,” “clear skin,” and, “brighten skin.” Make sure you fit these words and phrases naturally into your title. Also include in the description of your video. Keep keyword density on the lower side. It should look natural.

Allow primary keyword or phrase to appear in your title. Also write a long description that gives you ample opportunity to naturally fit primary and secondary keywords and phrases into the text. Make use of the video tag box to add relevant keywords.

8. Hire a Professional

If budget allows, hire a reputed YouTube video marketing company. The team of experts will allow you to plan and implement a highly effective online promotional campaign for your YouTube videos.