Innovative Things Explored by SEM Marketers These Days

SEM is an acronym for Search Engine Marketing. This kind of internet marketing facilitates promotion of websites via enhancing visibility on search engine pages through paid advertising. Present age SEM marketers are focused on support from SEOs/content writers for integrating search engine optimization. They modify or rewrite content and overall architecture of site while aiming at achieving higher ranking in search engine results pages.

Recent advancements in SEO technology have inspired SEOs to make dedicated attempts towards the following:

- Curate link profiles
- Kneading appropriate keywords into title tags
- Creating a sitemap ideal for crawlers

Some SEM marketers are pioneering the sites that may dominate the search engine results and others are busy exploring new revolutionary developments in this field:

Implementation of Schema Markup

These days, budding SEO innovators are up-to-date with the latest SEM trends. In fact, they are leaving no stone unturned to help website of clients ranked number one on Google search engine rankings. The schema markup is certainly the next wave of search innovation. This makes search listings more visible and boosts click through rate. Google tries to refine search results on a regular basis for the wellbeing of the end user.

Markup Schema along with dynamic 'Knowledge Graph application', is presently known to be a sweet spot for SEO application. As per a recent research, it was revealed that around 36 per cent of Google’s search results include a minimum of one snippet with information derived from Schema.org. Interestingly, other search engines also like schema markup boost website rankings in the market. Unfortunately, for some reasons, they were unable to make optimum use of Mark-up schema.

Communication

The present age of digital revolution SEO experts is focussing on smart usage of digital marketing strategies and tools. They are also concerned about the overall impact of SEO. SEM marketers are playing major role in offering advice to content marketing team on implementation of content marketing keyword. They help content marketing team understand the guest posting opportunities that are legal. SEM marketers assess choices to determine which specific one will benefit link profile.

Regular Update on Latest Trends and Algorithm

When it comes to beating the best SEM marketers online space, an SEM should hold in-depth awareness of the big industry and regular changes in the algorithm. Getting updated about the digital marketing trends regularly will help you enjoy a better position and also make predictions on future trends. Skilled and well informed SEM and SEO can help a business taste the fruit of success.

Remember that Google Algorithms keep varying. Most SEM newbies are aggressive with their lookout on digging new tricks and methods to drive more traffic towards websites and sell products and services. These days, there is much more to search as compared to simply search. The reason is that search engines usually touch several other areas depending on product/service. So if you are serious about staying in line with various SEO developments, stay abreast with the latest trends and advancements in the digital world.

Focus on Branding

In recent years, marketers are seen linking SEO and Purchase Relations in their business. This association ensures brilliant returns to their business. Branded search results of any company hold a very high value of intuitive search. Hence, it is possible to expand brand footprint for a professional in case, he/she is capable of pursuing content marketing (guest posting). The present age of neck to neck competition makes SEO an impossible task to undertake without including the PR element. This is especially true entrepreneurs, leaders, and niche experts. Optimization of web presence largely depends on the public stature of the person. No wonder both SEO and PR is considered as one crucial element of digital marketing.

Sum Up

There are a number of things SEM have been experimenting in the digital world to drive traffic to their websites. They also follow these rules to make client’s website rank on the top of Google rankings.

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Hiring the Best SEO Company in India - 6 Perks You can Enjoy

Looking forward to make your business a sure shot success? If a dynamic online presence for your site is your dream, simply focus on hiring the best SEO company in India. This will also help you with increasing your ROI (Return on Investment).

Listed below are some of the best advantages of hiring a reputed SEO company:

Experience and Skill

Search engine optimization may seem to be very easy, but it takes real practice and knowledge to employ the best. Trial and errors are also needed to become highly proficient in the domain. Hence it is no surprise that it could take a couple of months or even years to gain the experience and a rank of being an expert to undertake and accomplish a successful SEO campaign. Choosing experts for the job, will benefit your website to a great extent.

Attract More Customers

This is the prime reason for hiring skilled specialists holding years of experience for your SEO campaign. The process will increase your clientele base. It is definitely worth investing in SEO services. All businesses having an SEO optimized website have attracted more customers than those that are not using such services. With effective SEO, you can expect your website to grow faster. So focus on hiring an advanced and highly reliable SEO services from top organizations in India.

Additional Support

Looking forward to add more support to your SEO campaign? Professional and experienced SEO service providers are capable of offering it to you than other online advertising options. Specialists working for a top SEO company in India are capable of handling social media marketing campaigns. They can also do email marketing, pay-per-click advertisements, and YouTube marketing all at a time. You can also benefit from the latest responsive or a mobile friendly website. Another brilliant service offered include online reputation services. So if you are seeking an all-in-one online marketing package, simply hire the best SEO service.

Tools and Resources

More number of high quality websites are being indexed by leading search engines. Hence, there is often fighting for the top of the results page. Since Google frequently changes their algorithm, it is crucial to stay updated on these changes. Experienced and expert SEO professionals will spend time to get acquainted with advanced tools and resources. This enables them to run a successful SEO campaign for customers. It can be really tricky to run a successful campaign without these tools and resource. Experts are always ready with these resources.

No Shortcuts

Experienced and professional SEO services do not believe in taking any shortcuts. However, this is not the case with unprofessional and novice service providers who mainly run scam campaigns to attain the top of the search engine rankings. Google and other search engines are smart enough to notice the errors as Black Hat SEO techniques committed by these providers and ban their sites. This means if you give back links to your website that direct users to the wrong places, your website may be penalized for it. Luckily, the best SEO company in India are equipped with the best tools and knowledge to prevent any such things. There will be no problem with your website.

Investment

Many times, people are in doubt about investing huge amount of money in employing SEO services for business. However, a professional SEO campaign such as Get Top Rank is a solid investment that will provide you with brilliant returns in the long run. The only thing you should be concerned about is reaching out to the best company.

Consider these six crucial reasons will help you decide on whether or not to hire an SEO company in India.

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Top 15 Predictions for Digital Marketing in 2017 – The Trends to Expect!

Worldwide adoption and prominence of digital marketing has increased through the years. The marketing concept has helped consumers have the world at their fingertips. It successfully created a global marketplace where businesses (big and small) compete on the same platform!

So what's in store for the year 2017? Well, the year promises a wonderful year from the digital marketing perspective. Here are top predictions for the year:

1. Cross-Device Marketing

People these days are using multiple devices. They have at least two digital devices (laptop, smartphone, tablet). So marketing across channels and devices is the new trend and a standard that has been set. So businesses need to be where the customers are. Marketing endeavors require being coordinated. This will allow for a consistent feel across multiple devices possessing varying resolutions and screen sizes. Mobile optimization of a business website is a first must-have. The email settings should be established for both desktop and mobile readers. All of your marketing campaigns need to be optimized for desktop and mobile. Keep a clear count of ROI per campaign, per device. This will keep you informed about your success rate and the places where your audience is most responsive.

2. Influencer Marketing

This concept is all set to explode this year. Social proof of brands and products is important for consumers. So when a favorite celebrity or blogger promotes a product, they are more inclined to trust that endorsement as compared to any email campaign or plain advertisement coming directly from the brand.

3. Mobile First

Mobile is the trend of 2017. From your business website to email campaigns, everything needs to be formatted for mobile. Optimize for mobile before the desktop. Remember all of your potential clients are viewing websites, reading email, and perusing social media on their mobile devices.

4. Personalization

Increased personalization is a trend that's going to explode in 2017. Personal touch and recognition is highly valued by customers. Regardless of their position in the customer lifecycle, the kind of customization goes demands marketing efforts to addressing several things, including consumer behaviors, device preferences, spending habits, time zones, and languages. So it is time to embrace points of differentiation of target audience and categorize your customers accordingly.

5. Rise of Small Business

Expect a rise in small businesses tapping into Twitter’s Dashboard app, Facebook Insights, and Instagram analytics. They will use these platforms to meet customers’ needs. The platforms are easy to understand and ensure easier access to relevant insights. This means one doesn't need to be a data wizard to make sense of the information. All you need to do is invest in understand these metrics and watch your business thank you!

6. Shrinking Organic Listing

This will come as a shock to the SEO world! Organic listings will shrink as PPC and Local Paid Inclusion takes hold. It is true that Google will turn into a pay-to-play space with top few organic rankings getting continual search traffic (mainly for information-centric websites).

7. Mobile Domination

As already discussed, mobile will dominate the traffic on the web.

8. Voice Search

This is going to exceed half of all searches. Now you will see the concept of keywords flipping as people speak more than typing.

9. AMP (Accelerated Mobile Pages)

They are here finally! Although new, they will make a decent place in the field of digital marketing.

10. Growth of PPC

This is going to experience exponential growth. The first screen will entirely be dedicated to paid ads! After all, how do you think Google makes money? Organic listings are certainly the answer!

11. Shopping on Instagram

Instagram will be adored by Shopaholics. The storefronts and affiliate programs will experience massive growth. The Instagram shopping field will thrive.

12. Overflow of Social Media Ads

Yes, the overflow on social media will continue to grow! Although an inappropriate channel for ads, ads are doing really well!

13. Change of Virtual Room Behavior

There will be a significant modification in behavior around virtual social rooms. All social media users and platforms will innovate and adopt new means of social engagement. This will be preferred against the customary approach of meeting people in person. Virtual reality (VR) chat rooms will turn into a brand new social experience.

14. Content will Remain the King

Of course, this will continue to remain the significant SEO focus. This is what's going to drive most projects round the year. The quality of the content will be judged critically. Hence, content for content’s sake will not prevail!

15. Advent of New Tools

This will facilitate content marketers produce targeted, high-quality content at the publishing stage. Content writers will demand more data. They will become more technically expert, bold and prefer easy-to-use tools that provide traffic and competitor SEO stats.

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19 Amazing Web Design Tips You Just Can’t Miss

If it is about the success of online business, web design has a major part to play. It can make or break the fate of your business! For instance, if your website takes too long to load, it will destroy your business. Also, if the visitor fails to understand the purpose of your website, there's no point in continuing with it. As an entrepreneur, you would want to make your visitors stay on the website longer. This is important to persuade them to invest in your services and products.

The valuable tips given below will improve your web design and help your business rank higher on search engines. Most importantly, your target audience will love you:

1. Emphasise on Logo Design

Good design demands special skills. When you design a logo in a simple yet smart fashion, it makes your brand stand out and more recognizable. Focus on making it unique and eye catching. This makes any logo a sure shot success. Experts believe in checking out a variety of logos others have employed since the company was founded. A design having a unique tinge of artistry is a good choice. Also use high resolution images for a logo. You should feature it at the upper left corner of the page for better viewing. A logo should be efficiently linked to the Homepage so that visitors find it easier to navigate.

2. Well Organized Layout

Focus on creating a visually attractive web design. The layout should be very clean, and free of clutter. Designers usually focus more on making a web design attractive. So they insert images with pictures, graphs, and many other things. Streamlining pages and boosting its informative factor is more important, brief and to the point. Also content should be restricted to only 6 lines. The idea is to allow visitors know what the website is all about, at a single glance! Excess information will only clutter vision.

3. Insert Intuitive Navigation

The navigation is confusing for most website visitors. Most confusing of all are the primary and secondary navigation options. Remember that visitors are impatient. They won’t waste time trying to figure out what is on the website. They will simply leave anything that confuses them. Hence, avoid placing links to less important pages. The best idea is to opt for intuitive navigation. Detract links from the home / landing page. Also place less important links and information pieces at the bottom end of the page. Keep these in the footer section. This will make it easier for the visitor. Also the layout will look more organized.

4. The White Space

Also referred to as the breathing room for the visitors, many designers are seen ignoring the importance of white space. You need to create space between paragraphs and images. This will allow visitors, some space to breathe and absorb all that website has to offer. This also improves user experience and even increase the return from the website.

5. Strategic Use of Fonts and Color

Strategic use of fonts and colors is important for a website. The colour code should cater to the taste of the targeted audience. So customize the color of the background and fonts in a way to attract targeted clients. A white colored background using light pastel shades is very effective in displaying elegance and sophistication. On the other hand, use vivid colors for targeting kids. The fonts used should be easily read across all devices and browsers.

6. Responsive Web Design

Smartphones are on the rise. So it is time you enhance user experience. Create a responsive web design and increase your fan following.

7. Professional Photography

Visitors are smart enough to make out an edited picture taken from the web. This will not leave a good impact on your brand image. So it is better to invest in professional photography. You will get eye-catching pictures that instantly catch attention in developing an emotional connection between the audience and content.

8. NO Flash

It is time you bid adieu to Flash. Go for options that are web and user friendly as compared Flash. “HTML5” has recently gained a lot of preference on the web with search engine friendly text. It also functions on all popular mobile operating devices without any plugin. Flash does not support any such thing. Hence, it is time you drop Flash and search for other better options.

9. Don't Ignore Buttons

Visitors will immediately reject unsightly and unimpressive buttons for 'submit' or 'send'. So make sure the form submission buttons are very appealing enough and inspire visitors to “click”. The designer needs to be very creative. So allow submit button change color, gradient, font treatment, etc. The button should be very attractive.

10. Eliminate Sidebars

Studies have revealed that sidebars when eliminated from the company blog, resulted in increase of the  number of clicks to over 35 per cent. The process encourages readers being more attentive to the article. Also the call for action from the visitors’ end increases. So get rid of the sidebars NOW!

11. NO Slideshow

Slideshow was an early introduction on the website. This was used to provide information at the first page of the website. But this didn't click well as visitors are impatient and do not want to waste time staying on the first page for a long time. So the idea is to keep messages brief, attractive and simple. You can create an image along with a message.

12. Faster Coding

CodeKit is the best option for browser reloading. This helps you to see any browser changes instantly. There's no need for refreshing. It works like a steroid for web developers. Once integrated with design, it lifts a lot of pressure off the web designer. Use of a good coding technique will let designs come out beautifully. Also, its website appeal increases manifold.

13. Layout Planning

Most part of web design success depends on planning. So make sure the website layout is planned strategically. Since no two businesses / brands are the same, it's crucial to create a design that's unique and distinctive. It should be visibly different from all others, even if the niche industry and target audience is the same. The idea is to keep the essence of design same with a distinctive outlook.

14. FitVids Plugins

These days, incorporating a video to websites is a trend. This makes a web page look and feel very innovative. It also enhances its informative value. You can use lightweight, user friendly jQuery plugin, that helps videos get some fluidity. This boosts its responsive capacity. The FitVids plugin supports various video vendors such as Vimeo, YouTube, Blip.tv among many others.

15. Photoshop Creates Magic

If you wish to have a wonderful web design, be descriptive when naming Photoshop layers. According to expert Rhys Little, one should be as descriptive as possible when naming layers of Photoshop. It does not take much time naming layers in a way others can understand. This is very useful for saving time and efforts for designer later. He also recommends adding some extra layers in Photoshop designs. This helps with reducing confusion. Photoshop modifies images and comes packed with some amazing tools for developing attractive graphical layouts from scratch. If you do this well, the results are outstanding.

16. Pinterest is a Good Idea

Once a website is designed for business, it is natural for the owner to keep integrating it with new ideas and valuable information. It is important to collect information and store it safely for future reference. Pinterest is a great platform used to create mood boards for layout, colors, images, and other material the designers find useful for future reference. Since other designers also create and share mood boards, these can be further used as a valuable support source.

17. Do Not Highlight Social Media Icons

Integrating your website with good design will attract your target audience towards it. However, wrong placement of social media icons will force them to leave. So strictly avoid placing social media icons anywhere near the header. Bury these in the footer. No website sends people to the website. It is always the other way round. Social media sends people to the website.

18. Content is Above the Fold

Studies have revealed that the majority of the people spends time focusing above the fold on web pages. This means they are more interested in what shows up on screen without scrolling down. Unfortunately, most designers tend to put everything in the header section and this makes things look clumsy. You can improve this via the modifying height of the header as per the requirement. Also keep sign-up button at a higher level on the page. This is important for grabbing visitor’s attention. Remember that “call-to-action” is one of the priorities of any website.

18. Keep Limited Number of Pages

If you are serious about making your website interesting, trim down its page count. It will also help with a simpler and easier navigation. Including too many menu items will make things confusing. Visitors will make visitors overwhelmed by choices. When you restrict the number of pages, it makes the website more attractive and friendlier to visitors.

19. Necessary Elements

This is a common tips web designers are asked to follow. However, there are times when the focus of the website is unclear. Most unnecessary elements tend to clutter and confuse. So it is important that you use the 80-20 rule which work towards trimming down the various elements of the website to the essentials. This strategy has helped a lot of business giants help increase sales on their website.

Remember that design should focus more on performance than how things look or feel like. It makes your web design an online success.

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6 Instagram Marketing Predictions for 2017 – Straight From the Pros

You love Instagram! This social media platform has won millions of hearts across the globe since its release in 2010. And it has never failed to mesmerise its audience with new exciting features. The rapid introduction of the latest features in the year 2016 suggests marketers can look forward to more changes in 2017. So if you have been wondering what changes in marketing scenario on Instagram in 2017,  here are some powerful marketing predictions by experts:

1. Improved Analytics Data and User Experience

At present, more than 48 percent of brands have already made their way on Instagram. It is also estimated that this number will get a significant increase to 70 per cent in 2017. This is certainly the must-have app for businesses. Instagram is vigorously focused on improving its ads and analytics. As the prediction goes, in 2017 mobile ad revenues of Instagram will reach $2.81 billion! Now the question is how will they do it? Users will be offered improved analytics tools and focus will be shifted to creating a user friendly experience for all business owners (irrespective of analytics experience).

At present, business owners possess access to analytics that assess the following:

- Impressions
- Reach
- Engagement
- Audience

2. Overtakes Market Share for Snapchat

Well, this is the trend most pros have noticed over the past several months. And this continues through 2017. Instagram will definitely take over more market share from Snapchat. Snapchat Stories allowed the audience to get inside look at your life and business. Now Instagram has come out with InstaStories. One can perform multiple things on a single platform.

There's a huge difference between the two platforms. Apart from the ability to do multiple things on a single platform, the connection features make all the difference! With Snapchat, it is not easy to connect with others. On the other hand, Instagram lets you connect with Facebook friends and followers easily.

Using Instagram will pay if you start using InstaStories to share behind-the-scenes stuff. The audience will love it as the process adds value to their day. Also, you can give them what they wish to know. A great way to establish meaningful connections with your followers!

3. Better Business

Mark Zuckerberg definitely wants to crush Snapchat. All video options and Story flow on Instagram will experience a makeover. The focus will also be on developing better business tools to help sellers make a flourishing marketplace on the platform.

4. Sales Prospects with Shoppable Product Tags

Instagram will become a shopping haven for end users. It will make for an amazing source of cash flow for marketers. Lately, the social media platform has been tested shoppable product tags that ensure immediate information on a specific product to viewers sans leaving the platform. In case, the viewer decides to buy, he or she will click a 'Shop Now' button to directly visit the landing page to place an order.

The 'shoppable product tags' will facilitate the entire process for Instagram users to buy products. These tags will help users to purchase products in a hassle free fashion. Earlier marketers could use just one link in the bio. The new shopping option will certainly emerge as a game-changer!

5. Brilliant Opportunities Marketers

The platform grows up and the algorithm will continue to be more important. The paid advertising will also continue to increase and put a great impact on businesses. Live video in Stories will be a huge hit and push Instagram towards building a billion users in the near future. Instagram will embrace marketers and best marketing strategies in 2017. Business profiles will benefit from easier access and features. Newer and better ways will allow shopping from within the app. Businesses should get smarter and more strategic in order to benefit from these newer features.

6. Attention From Marketers

Did you know Instagram has moved on? Yes, your favourite social media platform is now much more than simply sharing your most happening snap to a full-fledged visual storytelling platform. The whole thing has got a lot more gripping and challenging! So share your live videos and amazing Instagram Stories instantly. These are more authentic and appeal to the audience better. The spontaneity of these videos makes them more interesting. Nothing can help you establish a more intimate and engaging conversation as this.

Marketers will gain a lot by playing this amazing Instagram game. Plan visual stories that can come in the form of repeating Boomerangs (loop). Don't leave any chance for posting short videos on Instagram. One of the best ways is to use a number of fun tools such candy cane writing tool. These look really great and catch attention as they pop up. Marketers can share a lot of compelling and interesting Instagram stories throughout the day. Many successful Instagrammers have also been highlighting launches and special sessions of Q&As with Instagram Live disappearing videos.

Predictions at a Glance:

- Live video of Instagram will be savable for 24 hours.
- Instagram Stories will be integrated with more attractive filter options. Users can expect a wider rollout for clickable links and integration with Boomerang and Hyperlapse.
- Saving drafts will have more options including the ability to store drafts in organized subfolders. This is certainly a bonus for business owners.
- The best one is 'Reply' feature that gets a makeover and gets tucked under the original comment.
- Likes for comments.
- Shoppable tags will roll out to a wid range of users.

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Top 26 SEO Interview Questions You Should Be Prepared For in 2017

1. Define SEO and its types?

Ans: SEO is an acronym to Search engine optimization which is a process of changing web page or website position frequently in search engine results. This is one via using keywords or phrases.

The two main types of SEO are:

- On Page Optimization
- Off Page Optimization

2. What SEO tools do you prefer using?

Ans: I presently use Google analytic, Alexa, keyword search, open site explorer, and Google Webmaster.

3. What is Backlink?

Ans: Backlink is the incoming links to your website or webpage.

4. What are outbound links?

Ans: These are website links to another webpage or website.

5. What is Googlebot?

Ans: Googlebot is software used by Google to index a webpage. The software collects details from that specific webpage and the following:

- Caching
- Crawling
- Indexing

6. Explain Cross linking and its function?

Ans: Cross linking refers to the process of linking one site to another while ensuring a way to allow access to it. It has several functions such as providing users with reference sites comprising of content relevant to the search, methods built on the Internet, display page on the search engines using SEO techniques, etc. Ranking of a website is calculated on the basis of the website relevance before reflecting on the search engine. SEO tools offering reciprocal links and inbound links are used.

7. Why keyword is used in SEO?

Ans: Keyword is actually a single word. A combination of these makes phrases. Both keywords and phrases are used by search engines to populate various subjects on the internet. The search engine stores keywords in the database. Once a search is conducted, these will emerge with the best possible match.

8. Explain body content relevance function?

Ans: A text without images on a web page is referred to as body content relevance. It is also known as non-image text. Content relevance ensures efficient optimization of websites and boosts search engine ranking.

9. What are Spiders, Robots and Crawlers? Explain their functions?

Ans: There is no difference between spiders, robot and crawler. They are all same and referred by different names. These are software program that follows, or “Crawls” varied links across the internet. Thereafter, it grabs content from other sites and adds to the search engine indexes.

10. How will you check the impact of your SEO campaign? How will you come to know if it is working?

Ans: When offering SEO services for small business or any industry giant, I will check the website statistics that give information about the origin of traffic. Another way is to conduct a search based on the relevant keywords and key phrases and assess the search result. The search result number will let me know if the SEO campaign is working or not.

11. What do you know about competitive analysis?

Ans: The process compares the website that is being optimized with the website ranked highly in search results.

12. What if your SEO technique does not work?

Ans: I will first assess the root cause / problem and resolve them one by one:

- If the project is new, I will re-check the key words.
- I will search for relevant key-words.
- If all webpages of the website are indexed appropriately and the site does not appear on the first 10 pages - of search engine result page, I will make some changes in titles, page text, and description.
- In case, the website is not indexed well or has been dropped from the index, it has some serious issues which I will focus on and re-work.

13. Define PPC?

Ans: PPC is an acronym for Pay Per Click. It is actually an advertisement campaign hosted by Google. The campaign is categorised into two different modules:

CPC ( Cost per click) – Flat rate
CPM ( Cost per thousand impressions) – Bidding

CPC advertiser is charged only if the user clicks on the advert.

14. What do you know about 301 redirect?

Ans: 301 redirect is a technique that redirects user to new to old page url. This causes a permanent redirect which is also beneficial in directing the link juice to new url from old url.

15. What are Webmaster tools?

Ans: It is a service by Google, which offers crawl errors, information on the backlink, the indexing data, search queries, CTR etc.

16. Define keyword density. What is the formula for determining keyword density?

Ans: Keyword density helps stand out, your content from other websites. Yes, there is a formula that determines the keyword density:

The total number of keyword/total number of words in your article multiplied by 100.

17. What is robots.txt? 

Ans: Robots.txt is a text file that gives instruction to search engine crawlers about indexing and caching of a specific webpage, domain, or website file.

18. Assume that the company website you are working for decides to shift all contents to a new domain. How will you handle this situation?

Ans: First, you need to update the previous site with a permanent redirect to new page for all pages. The second step will be to remove previous content from search engine to avoid issues related to duplicate content.

19. Is it possible to optimize a website with over millions of pages?

Ans: Integration of extra special SEO stuffs for a dynamic website will serve this purpose. These include Good Internal link structure, Dynamic XML sitemap generation and Generation of dynamic title and description.

20. Bring up the latest update in SEO?

Ans: Panda and Penguin are the latest update in SEO.

21. What is meaning of “pizza box” in term of Google?

Ans: “Pizza Box” is when the google server comes in a standard case.

22. What is the difference between soft 404 and 404 error?

Ans: An error that shows without http//error form is known as soft 404 error. On the other hand, a normal 404 error that shows as http//error is 404 errors.

23. What are the key aspects of Panda update?

Ans: Panda improves Google search. The latest version of Panda focuses on high quality content, excellent design, speed, appropriate use of images and many more.

24. Explain key aspects of Penguin update?

Ans: Penguin is actually the code name for Google algorithm. The main target is to decrease website ranking that violates guidelines of Google Webmaster. Guidelines get violated by using black hat techniques such as keyword stuffing, cloaking etc.

25. What is the limit to robot.txt file?

Ans: At present, google enforces 500 kilobytes (KB) size limit.

26. What is the best way to neutralize a toxic link to a website?

Ans: Using a 'Backlink Quality Checker' will let you know who links to your website. Now, go to ‘Toxic link’ report. This is the place where you can find links harmful to your websites. Any link in ‘Toxic link report’ matching with the link on your website can be removed with the help of ‘Google Disavov tool’.

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8 Dynamic Strategies for Promoting Your YouTube Videos

So you have a YouTube channel and videos that display your products and services in the best light. Now what? It is now time to promote these videos as well. Here are 8 best strategies that help you make videos viral online:

1. Get Listed

You must get your videos and YouTube Channel page listed with the major search engines. So be prepared to list them on Google, Yahoo! and Bing. Later on, integrate SEO strategies to ensure better listing placements.

2. Start Promotion Activity

Start off with promoting your videos to your friends, relatives, colleagues and neighbours. Also promote these to your existing happy clients. You should ask them to watch your video (s) and share them with their online / offline friends.

3. Use SEO to Promote YouTube Videos

Don't you wish your videos and channel pop up first when target audience search for content? Most people have the best video content, but doesn’t really show up in the first few results on Google / YouTube search. This is not good because the video will not get any views from search engines.

If you have a video that displays your products and services and want it to be the first in the list, make it visible and relevant to search engines. You can do this by placing appropriate keywords in the right places.

4. Cross-promote Teasers and Videos

Whether you have just created your YouTube account, thinking of uploading videos, or just started adding initial content to your channel, make sure you get into action early on building the excitement. Your target audience should get the news about your new venture in an exciting way.

5. Video Thumbnails

Make sure the YouTube thumbnails are less than 2 MB in size. Also take care that the resolution is 1280 x 720. Although smaller in size, video thumbnails are arguably one of the biggest things to focus on especially to promote videos successfully across different social media platforms.

Try imagining that the YouTube thumbnail is your business card for the page. It will show up on the homepage, to target audience when they search for a specific video, and once a video is shared.

It is possible to create custom and actionable YouTube thumbnail via using Canva to drive more traffic to a website. You need to upload specific dimensions. The rest of the design will be taken care of by Canva. All you need to do is click on homepage tab - “use custom dimensions” tab.

Use very simple, crystal clear text describing a video when creating a thumbnail. Also integrate logo in one of the bottom corners. Brighter colours are the best choice for thumbnails. For a positive impact, follow consistency with your brand. It is better to stick with the same font type, color scheme, and/or general layout. This will make videos noticeable as your brand.

6. Analytics are Important

For a new YouTube channel or one that hasn’t been active since long, the analytics may go inaccurate. So keep tabs on Google Analytics, Facebook Analytics, or kind of social platform that you are active on.

You should know what day(s) of the week and time are your fans most active. Also know the type of content that get the most traction. For successful promotion of the YouTube channel, it is important that you know your analytics well.

7. Keywords and Phrases for Videos

It is crucial to know that Google and YouTube have complex algorithms. So when it comes to selecting search results, they can be tough. Don't worry. You don’t need to get deep into the algorithm concept. Simply knowing that appropriately placed keywords and increased views boost relevance of videos in searches is enough.

So start making efforts towards boosting your placement on Google searches. Prepare a list of phrases and keywords to use. Know what phrases your target audience will use to find you. Some of the most common searches include, “How to _____” and “What is a _____?” So including these into your video phrases and keywords will really help.
For instance, a beauty vlogger can use keywords for a skin whitening tutorial such as “How to get fair skin,” “skin whitening,” “clear skin,” and, “brighten skin.” Make sure you fit these words and phrases naturally into your title. Also include in the description of your video. Keep keyword density on the lower side. It should look natural.

Allow primary keyword or phrase to appear in your title. Also write a long description that gives you ample opportunity to naturally fit primary and secondary keywords and phrases into the text. Make use of the video tag box to add relevant keywords.

8. Hire a Professional

If budget allows, hire a reputed YouTube video marketing company. The team of experts will allow you to plan and implement a highly effective  online promotional campaign for your YouTube videos.

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