If it is about the success of online business, web design has a major part to play. It can make or break the fate of your business! For instance, if your website takes too long to load, it will destroy your business. Also, if the visitor fails to understand the purpose of your website, there's no point in continuing with it. As an entrepreneur, you would want to make your visitors stay on the website longer. This is important to persuade them to invest in your services and products.
The valuable tips given below will improve your web design and help your business rank higher on search engines. Most importantly, your target audience will love you:
Good design demands special skills. When you design a logo in a simple yet smart fashion, it makes your brand stand out and more recognizable. Focus on making it unique and eye catching. This makes any logo a sure shot success. Experts believe in checking out a variety of logos others have employed since the company was founded. A design having a unique tinge of artistry is a good choice. Also use high resolution images for a logo. You should feature it at the upper left corner of the page for better viewing. A logo should be efficiently linked to the Homepage so that visitors find it easier to navigate.
Focus on creating a visually attractive web design. The layout should be very clean, and free of clutter. Designers usually focus more on making a web design attractive. So they insert images with pictures, graphs, and many other things. Streamlining pages and boosting its informative factor is more important, brief and to the point. Also content should be restricted to only 6 lines. The idea is to allow visitors know what the website is all about, at a single glance! Excess information will only clutter vision.
The navigation is confusing for most website visitors. Most confusing of all are the primary and secondary navigation options. Remember that visitors are impatient. They won’t waste time trying to figure out what is on the website. They will simply leave anything that confuses them. Hence, avoid placing links to less important pages. The best idea is to opt for intuitive navigation. Detract links from the home / landing page. Also place less important links and information pieces at the bottom end of the page. Keep these in the footer section. This will make it easier for the visitor. Also the layout will look more organized.
Also referred to as the breathing room for the visitors, many designers are seen ignoring the importance of white space. You need to create space between paragraphs and images. This will allow visitors, some space to breathe and absorb all that website has to offer. This also improves user experience and even increase the return from the website.
Strategic use of fonts and colors is important for a website. The colour code should cater to the taste of the targeted audience. So customize the color of the background and fonts in a way to attract targeted clients. A white colored background using light pastel shades is very effective in displaying elegance and sophistication. On the other hand, use vivid colors for targeting kids. The fonts used should be easily read across all devices and browsers.
Smartphones are on the rise. So it is time you enhance user experience. Create a responsive web design and increase your fan following.
Visitors are smart enough to make out an edited picture taken from the web. This will not leave a good impact on your brand image. So it is better to invest in professional photography. You will get eye-catching pictures that instantly catch attention in developing an emotional connection between the audience and content.
It is time you bid adieu to Flash. Go for options that are web and user friendly as compared Flash. “HTML5” has recently gained a lot of preference on the web with search engine friendly text. It also functions on all popular mobile operating devices without any plugin. Flash does not support any such thing. Hence, it is time you drop Flash and search for other better options.
Visitors will immediately reject unsightly and unimpressive buttons for 'submit' or 'send'. So make sure the form submission buttons are very appealing enough and inspire visitors to “click”. The designer needs to be very creative. So allow submit button change color, gradient, font treatment, etc. The button should be very attractive.
Studies have revealed that sidebars when eliminated from the company blog, resulted in increase of the number of clicks to over 35 per cent. The process encourages readers being more attentive to the article. Also the call for action from the visitors’ end increases. So get rid of the sidebars NOW!
Slideshow was an early introduction on the website. This was used to provide information at the first page of the website. But this didn't click well as visitors are impatient and do not want to waste time staying on the first page for a long time. So the idea is to keep messages brief, attractive and simple. You can create an image along with a message.
CodeKit is the best option for browser reloading. This helps you to see any browser changes instantly. There's no need for refreshing. It works like a steroid for web developers. Once integrated with design, it lifts a lot of pressure off the web designer. Use of a good coding technique will let designs come out beautifully. Also, its website appeal increases manifold.
Most part of web design success depends on planning. So make sure the website layout is planned strategically. Since no two businesses / brands are the same, it's crucial to create a design that's unique and distinctive. It should be visibly different from all others, even if the niche industry and target audience is the same. The idea is to keep the essence of design same with a distinctive outlook.
These days, incorporating a video to websites is a trend. This makes a web page look and feel very innovative. It also enhances its informative value. You can use lightweight, user friendly jQuery plugin, that helps videos get some fluidity. This boosts its responsive capacity. The FitVids plugin supports various video vendors such as Vimeo, YouTube, Blip.tv among many others.
If you wish to have a wonderful web design, be descriptive when naming Photoshop layers. According to expert Rhys Little, one should be as descriptive as possible when naming layers of Photoshop. It does not take much time naming layers in a way others can understand. This is very useful for saving time and efforts for designer later. He also recommends adding some extra layers in Photoshop designs. This helps with reducing confusion. Photoshop modifies images and comes packed with some amazing tools for developing attractive graphical layouts from scratch. If you do this well, the results are outstanding.
Once a website is designed for business, it is natural for the owner to keep integrating it with new ideas and valuable information. It is important to collect information and store it safely for future reference. Pinterest is a great platform used to create mood boards for layout, colors, images, and other material the designers find useful for future reference. Since other designers also create and share mood boards, these can be further used as a valuable support source.
Integrating your website with good design will attract your target audience towards it. However, wrong placement of social media icons will force them to leave. So strictly avoid placing social media icons anywhere near the header. Bury these in the footer. No website sends people to the website. It is always the other way round. Social media sends people to the website.
Studies have revealed that the majority of the people spends time focusing above the fold on web pages. This means they are more interested in what shows up on screen without scrolling down. Unfortunately, most designers tend to put everything in the header section and this makes things look clumsy. You can improve this via the modifying height of the header as per the requirement. Also keep sign-up button at a higher level on the page. This is important for grabbing visitor’s attention. Remember that “call-to-action” is one of the priorities of any website.
If you are serious about making your website interesting, trim down its page count. It will also help with a simpler and easier navigation. Including too many menu items will make things confusing. Visitors will make visitors overwhelmed by choices. When you restrict the number of pages, it makes the website more attractive and friendlier to visitors.
This is a common tips web designers are asked to follow. However, there are times when the focus of the website is unclear. Most unnecessary elements tend to clutter and confuse. So it is important that you use the 80-20 rule which work towards trimming down the various elements of the website to the essentials. This strategy has helped a lot of business giants help increase sales on their website.
Remember that design should focus more on performance than how things look or feel like. It makes your web design an online success.
The valuable tips given below will improve your web design and help your business rank higher on search engines. Most importantly, your target audience will love you:
1. Emphasise on Logo Design
Good design demands special skills. When you design a logo in a simple yet smart fashion, it makes your brand stand out and more recognizable. Focus on making it unique and eye catching. This makes any logo a sure shot success. Experts believe in checking out a variety of logos others have employed since the company was founded. A design having a unique tinge of artistry is a good choice. Also use high resolution images for a logo. You should feature it at the upper left corner of the page for better viewing. A logo should be efficiently linked to the Homepage so that visitors find it easier to navigate.
2. Well Organized Layout
Focus on creating a visually attractive web design. The layout should be very clean, and free of clutter. Designers usually focus more on making a web design attractive. So they insert images with pictures, graphs, and many other things. Streamlining pages and boosting its informative factor is more important, brief and to the point. Also content should be restricted to only 6 lines. The idea is to allow visitors know what the website is all about, at a single glance! Excess information will only clutter vision.
3. Insert Intuitive Navigation
The navigation is confusing for most website visitors. Most confusing of all are the primary and secondary navigation options. Remember that visitors are impatient. They won’t waste time trying to figure out what is on the website. They will simply leave anything that confuses them. Hence, avoid placing links to less important pages. The best idea is to opt for intuitive navigation. Detract links from the home / landing page. Also place less important links and information pieces at the bottom end of the page. Keep these in the footer section. This will make it easier for the visitor. Also the layout will look more organized.
4. The White Space
Also referred to as the breathing room for the visitors, many designers are seen ignoring the importance of white space. You need to create space between paragraphs and images. This will allow visitors, some space to breathe and absorb all that website has to offer. This also improves user experience and even increase the return from the website.
5. Strategic Use of Fonts and Color
Strategic use of fonts and colors is important for a website. The colour code should cater to the taste of the targeted audience. So customize the color of the background and fonts in a way to attract targeted clients. A white colored background using light pastel shades is very effective in displaying elegance and sophistication. On the other hand, use vivid colors for targeting kids. The fonts used should be easily read across all devices and browsers.
6. Responsive Web Design
Smartphones are on the rise. So it is time you enhance user experience. Create a responsive web design and increase your fan following.
7. Professional Photography
Visitors are smart enough to make out an edited picture taken from the web. This will not leave a good impact on your brand image. So it is better to invest in professional photography. You will get eye-catching pictures that instantly catch attention in developing an emotional connection between the audience and content.
8. NO Flash
It is time you bid adieu to Flash. Go for options that are web and user friendly as compared Flash. “HTML5” has recently gained a lot of preference on the web with search engine friendly text. It also functions on all popular mobile operating devices without any plugin. Flash does not support any such thing. Hence, it is time you drop Flash and search for other better options.
9. Don't Ignore Buttons
Visitors will immediately reject unsightly and unimpressive buttons for 'submit' or 'send'. So make sure the form submission buttons are very appealing enough and inspire visitors to “click”. The designer needs to be very creative. So allow submit button change color, gradient, font treatment, etc. The button should be very attractive.
10. Eliminate Sidebars
Studies have revealed that sidebars when eliminated from the company blog, resulted in increase of the number of clicks to over 35 per cent. The process encourages readers being more attentive to the article. Also the call for action from the visitors’ end increases. So get rid of the sidebars NOW!
11. NO Slideshow
Slideshow was an early introduction on the website. This was used to provide information at the first page of the website. But this didn't click well as visitors are impatient and do not want to waste time staying on the first page for a long time. So the idea is to keep messages brief, attractive and simple. You can create an image along with a message.
12. Faster Coding
CodeKit is the best option for browser reloading. This helps you to see any browser changes instantly. There's no need for refreshing. It works like a steroid for web developers. Once integrated with design, it lifts a lot of pressure off the web designer. Use of a good coding technique will let designs come out beautifully. Also, its website appeal increases manifold.
13. Layout Planning
Most part of web design success depends on planning. So make sure the website layout is planned strategically. Since no two businesses / brands are the same, it's crucial to create a design that's unique and distinctive. It should be visibly different from all others, even if the niche industry and target audience is the same. The idea is to keep the essence of design same with a distinctive outlook.
14. FitVids Plugins
These days, incorporating a video to websites is a trend. This makes a web page look and feel very innovative. It also enhances its informative value. You can use lightweight, user friendly jQuery plugin, that helps videos get some fluidity. This boosts its responsive capacity. The FitVids plugin supports various video vendors such as Vimeo, YouTube, Blip.tv among many others.
15. Photoshop Creates Magic
If you wish to have a wonderful web design, be descriptive when naming Photoshop layers. According to expert Rhys Little, one should be as descriptive as possible when naming layers of Photoshop. It does not take much time naming layers in a way others can understand. This is very useful for saving time and efforts for designer later. He also recommends adding some extra layers in Photoshop designs. This helps with reducing confusion. Photoshop modifies images and comes packed with some amazing tools for developing attractive graphical layouts from scratch. If you do this well, the results are outstanding.
16. Pinterest is a Good Idea
Once a website is designed for business, it is natural for the owner to keep integrating it with new ideas and valuable information. It is important to collect information and store it safely for future reference. Pinterest is a great platform used to create mood boards for layout, colors, images, and other material the designers find useful for future reference. Since other designers also create and share mood boards, these can be further used as a valuable support source.
17. Do Not Highlight Social Media Icons
Integrating your website with good design will attract your target audience towards it. However, wrong placement of social media icons will force them to leave. So strictly avoid placing social media icons anywhere near the header. Bury these in the footer. No website sends people to the website. It is always the other way round. Social media sends people to the website.
18. Content is Above the Fold
Studies have revealed that the majority of the people spends time focusing above the fold on web pages. This means they are more interested in what shows up on screen without scrolling down. Unfortunately, most designers tend to put everything in the header section and this makes things look clumsy. You can improve this via the modifying height of the header as per the requirement. Also keep sign-up button at a higher level on the page. This is important for grabbing visitor’s attention. Remember that “call-to-action” is one of the priorities of any website.
18. Keep Limited Number of Pages
If you are serious about making your website interesting, trim down its page count. It will also help with a simpler and easier navigation. Including too many menu items will make things confusing. Visitors will make visitors overwhelmed by choices. When you restrict the number of pages, it makes the website more attractive and friendlier to visitors.
19. Necessary Elements
This is a common tips web designers are asked to follow. However, there are times when the focus of the website is unclear. Most unnecessary elements tend to clutter and confuse. So it is important that you use the 80-20 rule which work towards trimming down the various elements of the website to the essentials. This strategy has helped a lot of business giants help increase sales on their website.
Remember that design should focus more on performance than how things look or feel like. It makes your web design an online success.
