Wednesday, 21 December 2016

Simple Ways to Speed Up Your Website and Increase Traffic

If you are serious about bringing in more traffic to your website, realize the power of speed. Did you know waiting longer than 10 seconds for any page to load will simply irritate them. They will click back button or leave the site.

As per a study, it is revealed that consumers won't appreciate waiting for more than 4 seconds for a website to load. Websites exceeding that time limit are ranked poor by most consumers. These also recieve less business.

According to Marissa Mayer of, the following can increase in 10% traffic rate of a website:

- Lowering the size of Google Maps by 20%

The test also revealed consumers explored other options and sections with increased loading time. Another study suggested that one-third of consumers who waited more than 8 seconds or longer for a page to load left and visited another site. This gives a clear message that speed helps you gain a bigger stronger customer base. It will also help you gain more traffic to other regions of the website.

SEO experts working for a reputed website designing company know that the attention span of any average web browsing addict is terribly short. They want to get information as quickly as possible and when a website fails to provide speedy access to the information required, they simply bid goodbye to traffic. Hence, webmasters should focus on taking these demands into consideration and boost traffic. Decreasing size of the web page and increasing load time speed is crucial to increase traffic to your site.

Listed below are some of the best ways to decrease the loading time of your website:

Apart from reducing the size of images and keeping away from Flash animations, webmasters may use many other tools for decreasing website loading time. These include the following mentioned below:

HTTP Compression

This is a brilliant way to speed up loading times through HTTP Compression. The process shortens transfer rate between a web server and a browser. HTTP Compression process of a website involves compressing information used to load the website into a smaller format. This enables browsers and servers to connect at a faster speed and speed up loading time. The web server will also take less time to communicate with the web browser. It uses less bandwidth and speeds up loading time. Almost all browsers support HTTP compression capabilities.

Websites featuring too many images or other media files may not benefit from this because these files are already compressed. This makes HTTP compression absolutely useless. It is possible to compress formats not yet compressed (HTML, CSS, and plain text) to increase loading time. Websites featuring these elements in abundance must look for HTTP compression as an easy method to speed up loading time drastically. Experts believe that it is possible to speed up loading time by as high as 80 per cent.

Gzip is the most popular method of HTTP Compression. It is a software application specifically designed to replace original compression program of Unix. This is easily accessible for all platforms. The best part is that it is free on its website. In order to implement the compression process into your website, simply configure your server to correctly use the file.

Website Caching

Those who are unable to reduce image size of images and other non-HTML widgets can go for caching. This comes as a brilliant alternative with plenty of advantages. Browser caching is a process where a website forces browsers to create temporary files of all commonly used website documents. However, this is not the only way this process can be implemented.

Caching is of two types:

- Browser side caching
- Server side caching

Webmasters and website designing company need to emphasise on server side caching methods. This will boost loading time of your website. Server side caching guarantees:

- Upgrade of web pages less frequently
- Lessening the load on the server
- Allow websites to load faster

Jpcache – This is a great example of a server side caching system. It is a caching system for PHP that generates pages less frequently from the server. Hence, it reduces server load. It also speeds up loading time by around 80 per cent. Jpcache will cache output of website pages. There will be no referencing and loading of php-page. It uses gzip that offers benefits to webmasters using HTTP Compression to save bandwidth.

Caching helps speed up the loading process dramatically for returning visitors.

Optimize HTML Setup of Your Website

This is known to be the simplest way to speed up your loading time of a website. You simply need to optimize the HTML content of your website. In order to do this, go through HTML spreadsheet and remove any duplicate content. Aim at keeping the use of HTML at minimum to help web server load less code when accessed.

Note: HTML spreadsheet is the file where HTML is inserted to create your website. It has a .html extension.

Unnecessary Use of Font and Design Related Tags

This is another important area to take care of. Use of HTML for modifying website appearance is a waste of time. It simply adds too much code. Similar effects are created by using CSS (different from HTML). It makes a direct impact on the look of a website such as the font, display links, with a single code instead of several.

Javascript Files

It is wise to insert Javascript files into separate files. Simply stop inserting actual Javascript code into your HTML spreadsheet. It decreases the speed of your website loads drastically due to the amount of code used. Remember that you don't need to use the same code on every page. This can be eliminated. Save it in a different file. Thereafter, reference that file when compiling HTML spreadsheet.

Saving Images

Change the way you save images. Image size is not considered by most webmasters while designing a website. However, images may take up over half of actual website size. You can decrease the size by decreasing the colors used in an image. Try an image editing program for editing this. You can also decrease the dimensions and then save in .jpeg format. Do not use .png or any other format.

HTTP Compression

This is an effective way to reduce loading time. When paired with website caching, it can speed up website loading rate dramatically! It may even go up to the 4-second threshold for attracting more traffic.


Many webmasters use simple tools like limiting the amount of HTML and image size to ensure a quick way to speed up loading times.